All websites are not able to earn the profits they are made for. A few do, while many others don't. Actually, out of the lakhs and lakhs of websites, there are only a few hundreds being able to attract good sales and revenues. Or better said, only those websites prove as the revenue earners which rank at good positions in Google searches for a particular keyword. So, 'ranking higher' is the catchword for all the site owners in present times. And to rank high, sites have to follow the SEO techniques.
In fact, whatever technique an SEO professional would follow have been put under the two categories of White Hat techniques and Black Hat techniques.
The White Hat techniques include all the legal tricks, as stated by search engines, that are followed for a better ranking position in the search engine. On the whole, these techniques are followed by every SEO professional, and they must.
Putting up quality content while maintaining the keyword density has been the primary mode of raising a site's ranking through the White Hat means. Keyword density should be maintained at a total of 1 keyword per hundred words of the total content. Different sites show different keyword density, however, a total of 2-3% of the total content has been considered as good when it comes to the search engines like Google.
Also the titles along with metadata, having relevant keywords, aid in gaining a good rank. These have been so much misused throughout the times that the search engines had to change their priority rules and diminish the priority given to the metadata contents. They do consider keyword presence in this part of the page, but it has the least value. Proper title usage in addition to a good meta data description will surely have an excellent effect on the marks given to your site by the search engines.
Getting quality inbound links is also a good means of increasing value in the ranking parameter of various search engines. Links in other good websites has a considerable impact on the ranking of your site.
White hat SEO techniques can take some time to implement but their results tend to last for a long period of time. Although, the two facts are true, they must not be considered as universal rules. Any SEO India company should concentrate more on using these tips.
Seeing the risks attached to the Black Hat tricks, it has always been suggested that any SEO India company ought not to use them. They should try to be on the safer side through the White Hat SEO tricks.
Sunny Suman is a content writer who has been writing contents for UG Software. The company plays in various fields like web development, seo works, content writing, logo designing and more. You can visit and contact us at http://www.ugwebmart.com for web designing, development and other site related works.
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Tuesday, March 27, 2012
White Hat SEO Tricks - Safer Means to a High Rank!
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