These are common white hat SEO techniques that have a high potential for abuse. So make sure that when you are employing these techniques, you do it in a proper manner otherwise, these will already be considered black hat.
1. Inclusion of keywords in the title tag and in your website's header tags
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2. Inclusion of keywords in the title attributes and alt attributes of images
3. Inclusion of keywords in the content and simultaneously highlighting them with bold or italic tags.
When you are using the techniques mentioned above, always be cautious and less aggressive because of the reasons in the proceeding paragraphs.
For the title tag, as the name suggests, must contain the title of your article. Typically, it is the same as the one you put on top and enclosed with
and tags. You may also write an alternative title for the content. This alternative title must contain your target keywords or keywords relevant to your content but are not captured by the original title. Basically, your content has two separate titles: for the title tag and the second one for your header tag.
Keep in mind that both of these titles must be simple and short. These types of titles are coherent, making it easier for the human visitors to read and understand.
Always avoid writing spammy titles. For example: "Keyword 1, key phrase 2, Keyword 3".
Keep in mind that search engine optimization techniques that were recommended by Google and other search engines must be ethical and not deceptive in any way. You may tweak the content and structure of your site, but never in an aggressive and deceptive manner.
To make each of your websites search engine-friendly, the two most significant variables that can tweak are your sites' content and structure.
When you configure or tweak your website's title and header tags, keep in mind that moderation is always needed. Again, make it coherent by utilizing short and simple titles rather than stuffing it with keywords as this is already deemed by the search engines as spamdexing (spamming).
Spamming must not be applied on your website's content. Inject keywords in a natural way and you will benefit from this in the long run. You may highlight your keywords by making them bold or italicized to fully emphasize their relevance to your site. However, never abuse this by making all your keywords, entire content even, bold or italicized. Otherwise, the search engines will grant you with the appropriate sanctions.
If you need assistance with your email marketing or internet marketing in general, Irish Web Solutions can help you get started on your marketing project. Visit their site to learn more.
Article Source:
http://EzineArticles.com/?expert=Sasha_L_Alova
Keep in mind that both of these titles must be simple and short. These types of titles are coherent, making it easier for the human visitors to read and understand.
Always avoid writing spammy titles. For example: "Keyword 1, key phrase 2, Keyword 3".
Keep in mind that search engine optimization techniques that were recommended by Google and other search engines must be ethical and not deceptive in any way. You may tweak the content and structure of your site, but never in an aggressive and deceptive manner.
To make each of your websites search engine-friendly, the two most significant variables that can tweak are your sites' content and structure.
When you configure or tweak your website's title and header tags, keep in mind that moderation is always needed. Again, make it coherent by utilizing short and simple titles rather than stuffing it with keywords as this is already deemed by the search engines as spamdexing (spamming).
Spamming must not be applied on your website's content. Inject keywords in a natural way and you will benefit from this in the long run. You may highlight your keywords by making them bold or italicized to fully emphasize their relevance to your site. However, never abuse this by making all your keywords, entire content even, bold or italicized. Otherwise, the search engines will grant you with the appropriate sanctions.
If you need assistance with your email marketing or internet marketing in general, Irish Web Solutions can help you get started on your marketing project. Visit their site to learn more.
Article Source:
http://EzineArticles.com/?expert=Sasha_L_Alova
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