Saturday, March 31, 2012
Google - Does Anyone REALLY Know
Make Money With Google Profit Kits Exposed - Don't Get Ripped Off!
SEO - The Difference Between Black Hat and White Hat SEO
Web Site Promotion - What Will Be the Effect of the Google Chrome Operating System
Seecrets on Google Almost Everything You Want to Know About Google
White Hat SEO Tricks - Safer Means to a High Rank!
SEO Expert Guide - Black Hat SEO - Activities to Avoid (part 810)
Website Promotions You Can Do Yourself Without Professional Help
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For ecommerce websites, the methods discussed do apply but ecommerce requires extra help which will be covered in a different article.
Methods discussed here you can certainly do yourself and make Google magic happen and you don't have to pay a pricey conventional search engine optimization company or freelancer to do them except for some notable exceptions. But, hold on a minute there a minute Sparky... I don't want to give you the
Promote Your Website With Website Promotion Tools
White Hat SEO For Lasting Results
How to Identify Black Hat SEO
The Smart Way To Get Listed On Google!
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White Hat Vs Black Hat Internet Marketing Practices
Using Google Alerts to Promote Your Book
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How to Get Blacklisted by the Search Engines - Black Hat SEO Techniques
Here is a list of the bad techniques that would get you blacklisted by the search engines. Cloaking As a general rule, websites designed for ease of use by visitors will attract search engine spiders. That doesn't stop some less than reputable individuals from disguising their pages in an attempt to gain an
Friday, March 30, 2012
The Secret of Black Hat Seo
Google AdWords How To Save Up to 50% On Your Google Ad Spending
Use Only White Hat SEO
Why To Choose White-Hat SEO
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On-Page White Hat SEO Techniques (Part 1)
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2. Inclusion of keywords in the title attributes and alt attributes of images
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Have Search Engines Made Black Hatters Out of Us All
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The Importance of Choosing a White-Hat SEO Company
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White Hat SEO - The Right Way to Improve Your Search Marketing Efforts
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Black Hat SEO Tactics
How To Promote Your Website Using A Google Custom Search Engine
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Thursday, March 29, 2012
How White Hat SEO Optimization Can Produce You Top Rankings
Free Google Promotional Opportunities For Small Businesses
Black & White - The Philosophies of SEO
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Ethical SEO Verses Black Hat SEO
Should You Use Black Hat SEO
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10 Ways to Promote Brand You Online
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The Dark Side of SEO Black Hat SEO
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The Differences in White Hat and Black Hat SEO Techniques
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Beware of Black Hat SEO Companies
Since the dawn of the internet, seo and internet marketing has been a very powerful tool for business to reach a global audience. With the rising competition seo companies who have looked at gaining quick results opted for black hat seo techniques, but the big question remains:
Q. Are these Black Hat SEO Techniques here to last?
A. The Answer is No.
Technologies are being upgraded on a day to day basis and search engine giants such as Google / Yahoo / MSN are finding new ways to cut the clutter of spam websites. The day is not far when the websites that try and spam their way out high SERPS will find themselves out of the search engine results.
So now the point is that are you looking at a scenario where you want your website to be banned from search engines?
I am sure your answers is no as well.
So try and stay away from seo company that follow seo techniques that can get you into such troubles, and are capable of getting you black listed from search engines.
Listed Below are some things that you should ensure that your seo company in not indulging in:
Hidden Content: Many SEO companies put a lot of keywords in a paragraph and hide these content through CSS or other html tags.
Meta Keyword Stuffing: Keywords are repeatedly used in the meta tags of create unnecessary focus on a theme.
Doorway or Gateway Pages: Pages which are designed with very high keyword density which are not designed for visitors but for search engines and the visitors are eventually redirected to another page.
Link Farming : Unethical Link building techniques are used to generate large number of links using networks and link farms.
This is an Effort to create awareness of Black Hat SEO and its implications
Professional SEO Company BrainPulse Technologies Pvt. Ltd.
Article Source:
http://EzineArticles.com/?expert=Tarun_Gupta
Black & White - The Philosophies of SEO
So what exactly is SEO?
Search engine optimization otherwise known as SEO is a popular form of search engine marketing. The main goal of which (as its name would suggest) is to improve the ranking of the site in various search engines. An entire industry of consultants has sprung up around the idea of search engine optimization. However it's important to note that there are two distinct and disparate methodologies at work when it comes to optimization. The two categories are best known as "white hat SEO" (which is aimed at improving overall site quality, and increasing the site's ranking through approved methods), or "black hat SEO" (often use methods such as cloaking and spamdexing to increase rankings. However, using such methods can lead to your site to being removed from search engine listings). Those in the white hat camp charge that black hat methods are not only giving SEO a bad name but are also attempting to manipulate and undermine the search rankings. The black hatters counter that argument by saying that in truth all SEO is an attempt to manipulate rankings, and therefore the particular methods one uses to increase rankings are irrelevant. In other words they take the more Machiavellian approach of using the end results to justify the means they use.
So what more specifically are the methods being employed by the two camps?
White hat methods:
These methods typically involve following the search engines' published guidelines as to what is and what isn't acceptable. The advice typically given by the white hat SEO experts is to create more user-friendly content, and not focus so much on the search engines. That is if your site is well put together and presents something users need it will naturally climb in the rankings. Also by making content that is easily accessible to the search engines spiders it will be properly read and therefore properly indexed in the search engines. The white hatters are needed most often because a webmaster has made critical mistakes in either the design or the set-up of their websites, inadvertently "poisoning" them so that they will not rank well. The SEOs then attempt to discover and correct these mistakes, which may include unreadable menus, broken links, temporary redirects, or simply a poor navigation structure.
Here are a few examples of SEO activities which the search engines find acceptable:
o Using a reasonably-sized, accurate description meta tag without excessive use of keywords, exclamation marks or off topic terms.
o Optimizing tags, titles and other parts of the code as necessary;
o Using WordTracker or a similar database to find popular and relevant keywords and phrases to use for your site.
o Monitoring the various search engines to ensure that your URL gets indexed
o Increasing the amount of unique content on the site.
o Writing quality content for the website visitors instead of the search engines.
Black hat methods:
Whereas the white hat methods follow search engine guidelines "Black hat" SEO methods to try to improve rankings by any means necessary. Most of these methods are disapproved of by the search engines, typically because of their deceptive nature, but also hamper the ability of the search engines to provide quality content to site visitors. Search engines often penalize the sites they discover using black hat methods, by reducing their rankings or eliminating their listings from the search engine results altogether. These penalties are usually applied automatically by the search engines' algorithms, because the Internet is too large to make manual policing of websites feasible. However once they are discovered, search engines may take action against those found to be using unethical SEO methods. Take for example Google's removal of both BMW Germany and Ricoh Germany in February 2006 for use of these practices.
One common black hat method is known as Spamdexing. Spamdexing is the promotion of irrelevant, chiefly commercial, pages through various deceptive techniques and the abuse of the search algorithms. Unfortunately it often gets confused with white hat search engine optimization techniques, which do not involve deceit. Spamming involves getting websites more exposure than they deserve for their keywords, leading to unsatisfactory search results. Optimization involves getting websites the rank they deserve on the most targeted keywords, leading to satisfactory search experiences.
One example of spamdexing is link farming. Link farming can be basically defined as any group of web pages that all link to every other page in the group. Another common practice is listing popular keywords in fine print or in the same color as the background so they can't be seen by users.
So how can you tell the difference between Black and White SEO practices?
A very easy way to distinguish between the two is though the amount of time involved in getting the desired results. White hat SEOs use methods that produce results slowly over time and only after a good deal of effort has been put into the site. Black hat SEOs offer you quick and easy results most, if not all, of which will obtained through deceptive practices.
Jennifer Kothe is the talented marketing coordinator at Internet Traffic Solutions (http://www.itsontarget.com) which is a full service marketing agency that offers clients a profitable way to get the attention of their target audience online.
Article Source:
http://EzineArticles.com/?expert=Jen_Kothe
Black Hat is Back 2 - the Evil and Dark Side of Search Engine Optimization
It doesn't take a rocket scientist to understand that the ultimate goal as a webmaster is to appear higher up in the search engine results pages as possible. Knowing Google is so intelligent, what are the chances that an average web marketer can appear high in the search engine results? Is there a way to allow yourself an advantage over others that aren't informed? After studying some underground methods outlined by Howie Schwartz in his Black Hat is Back 2 video series, I've discovered some very sinister things...
The solution to this million dollar question ultimately depends on what market you are trying to target - of course the more competition within market, the greater amount of keyword phrases have already been dominated by your competition and the harder it will be to out-position those pre-existing pages.
Having said that, the search engines are definitely not perfect. How many times have you searched for a term and found the first group of results are totally garbage? - and out of these first 10 results, perhaps only 1 or 2 are actually relevant to what you're looking for. Dang annoying to say the least when you're constantly hammering on the back button (by the way, Google actually takes this into consideration now - the bounce rate of a website can actually be calculated based on how fast someone clicks the back button after arriving on your site.)
Logic would then dictate, if you are serving up relevant information that is highly related to the search phrase your visitor is looking for, then your "bounce rate" should obviously be less
Now despite all the above-board or "white hat" methods around, there have been some sneaky webmasters who have achieved high rankings in the search engines using evil tactics which are known as "spamdexing" - or Black Hat SEO If you are able to artificially increase your positioning in the SERPS by implementing techniques which are not considered above-board, then you are utilizing some sort of Black Hat SEO method - even if it's as innocent as creating an inbound link from another site that you own. The skill to outrank OTHER sites that are actually more related for a particular keyword, could this be regarded as sneaky and evil? Absolutely. Are there lots of people doing it? Absolutely! Black Hat is Back 2 by Howie Schwartz is a step-by-step guide on some of the most evil and tricky methods.
Tavis is a 2x Ironman Triathlon Finisher and "SEO Hobbyist". Using techniques he has learned over the years, he has applied these strategies and achieved many top-ranking results for websites in numerous topics. He is currently ranked #1 in Google for The Smartest Guy On The Web and has discovered some interesting SEO tips and tricks from the Black Hat Is Back 2 course.
Article Source:
http://EzineArticles.com/?expert=Tavis_Yeung
Black Hat Search Engine Optimisation
As long as Search Engines are around, people have made every effort to get their website on top of the results. The race of being number one on google is still on and now known under the name - Search Engine Optimisation (SEO). But as much as we want to know how to get there - the more Search Engine developers try to hide the big secrets. It has become a real "cat & mouse" hunt.
People have tried many things to win this game. Some of them "good" - some "bad". Hang on, you may think, if there is a way to get my business up to the top and increase my sales - I don't care how I get there! NO - that's a very plain and shortsighted assumption and would only work for a short time, if at all! The consequences are disastrous. The following Search Engine Strategies can and will put you on the search engine's "blacklists" which in simple terms mean - you are out! Banned from Google, Yahoo... and such like.
The commonly used term for bad SEO techniques is "Black Hat" SEO in contrast to "White Hat" SEO techniques which use an ethical ways to optimise a website in order to achieve better ranking positions. Watch out which methods SEO companies are using, promising your business immediate number 1# results. This article will help you to understand the various "bad" methods, so called "Black Hat" techniques - and yes maybe there is a little bit of magic involved.
Let us put the "black hat" SEO into two categories: Content Spam and Link Spam.
Content Spam: The first search engines were using only the website's content to measure the site's relevance to certain search keywords.
Hidden & Invisible text: This is the easiest and the most common spamming method. It simply means to set text in the same colour as the background, use a tiny font size or hide it in HTML code sections. For a real person looking at the website nothing will change, but for a search engine crawler, it will make a difference. The code will have more content and so it will find a higher keyword density. This problem was quickly fixed with an algorithms to check the accessibility of the text before the search engine consider it as relevant content and then take the appropriate actions.
Keyword stuffing: This can be a "black hat" method, but is also used for "White Hat" SEO.
A website can be penalised when its overloaded with a specific sentence/keyphrase in order to make a search engine think the content is more relevant than others. This technique can be used in combination with hidden text too. Most of the search engines now have mechanisms in place to avoid the abuse of keywords.
Scraper sites: Web scrapping is copying content from one or more other/unrelated websites and put it on this 3rd party website without copyright permission, it's a mirror site adding no new value. Most of these websites are overloaded with advertising - which is their source of income. One should be careful to use this method, as it is severely punished.
Doorway pages: A doorway page is a fake page that a real user will never see. It has been created to optimise search engine results, but if you click on the link, a redirect will lead you to a different webpage.
Cloaking: Basically, cloaking is quite similar to doorway pages. The difference is that the website will show a different content depending on the IP address the user requesting the page has. If an IP address is recognised as a search engine spider, a script will deliver a different version of the page.
Link Spam: Search engines have step-by-step changed their search algorithm judging the value of a website and therefore the websites ranking. Incoming links are only one attribute checked by the search engines. The more relevant the referring websites are, the better.
Link farms: On these community-like websites each member is linking to the others, trying to pretend high relevance to the search engine crawler. These communities were commonly named "mutual admiration societies".
Hidden links: The technique is the same as it is with the hidden text: Links are added to a site which visitors won't see in order to increase their link popularity.
Sybil attack: The principle again is the same as with link farms. One person will buy multiple domain names and then create various websites linking to each other in order to pretend high value of content and importance.
Wiki Spam: A wiki is a website that everyone can edit and modify. Black Hat SEO will use it to add links to their website, most of the time on unrelated pages.
Blog Spam: As on wikis, people can add comments on blogs, forums or guest books. Posting links to a website is an easy way to increase your link popularity.
Page hijacking: This is one of the most unethical ways to increase your website's link popularity. It simply means to copy the content of another website but modifying the out-coming links. It is often referred to as 302 forwarding.
Always keep in mind that the techniques mentioned above truly are unethical ways to optimise your website for search engines. Using "Black Hat" SEO can and will add your website to the blacklist of most search engines, and has the opposite effect. And it does not stop for big companies either many have already tried to use "Black Hat" SEO techniques and were banned. Imagine - people who will type in a banned brand name or keywords related to it and they will simply not find the website and end up on your competitors website enjoying their offers.
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Article Source:
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Black Hat SEO Tactics
The search engine optimization industry has exploded into a multi-billion dollar market, creating one of the most cut-throat sectors to come from the dot com boom.
Because of the fierce competition in the industry, some search engine optimization firms began using tactics that the search engines have labeled as "black-hat", or "illegal", in the search engine world. The "Big 3" (Google, Yahoo, and MSN) have all issued rules and guidelines listing several of these black-hat tactics. Failure to comply with these guidelines will most likely get you de-indexed, or worse, banned from the search engines.
Generally, black-hat is the "intentional deception of search engines" to gain ranking or popularity in search engine listings. Keep in mind, many of the tactics discussed below have valid and legitimate uses.
Keyword Stuffing
Keyword stuffing is the most commonly abused tactic currently. Keyword stuffing is the intentional overuse of a particular term or phrase in hopes of achieving higher search engine rankings for that term or phrase. The best way to avoid this is to fill your page with text that was written naturally and do not over use your target phrase. Often keyword stuffing leads to sentences sounding funny or awkward. Many instances of keyword stuffing appear at the bottom of a web page with a term or phrase repeated over and over, or with slight variations to the term.
Hidden Text
Hidden text is setting the color of text the same as the background of a webpage. Additionally, this can be used in conjunction with keyword stuffing. By having your text and background the same color, the text or repeating phrases is invisible to human visitors but not search engine bots. Search engines now look for the color of the text and compare it to the color of the background. Some webmasters create a colored image and set it as the background to the page to avoid being detected; this tactic does circumvent the search engines, as they are not able to tell the color of an image, however, your competitors will be quick to report you to the search engines if they find you are using this strategy.
Cloaking
Clocking, in short, is intentionally displaying different information to human visitors than to search engines. There are numerous ways of cloaking content, and not all have been determined "black-hat". A fairly reliable way of measuring black-hat verses white-hat cloaking is to ask yourself, "am I intentionally trying to trick the search engines?" Would you be willing to share you tactics with the search engines themselves? Black-hat cloaking will work for a short time, however, you run a high risk of having your domain banned permanently.
Doorway Pages
Doorway pages are "landing" pages added to a website to specifically target a keyword or phrase. Often these doorway pages have no value to visitors and only exist to capture the attention of search engines. Doorway pages are generally created with software and/or added to a website automatically.
Redirects
Redirect pages have several white-hat purposes, however, when used as a black-hat tactic - often combined with doorway pages - they serve as a red flag to search engines. Redirect pages take a visitor from one page to another automatically. For example, a redirect page could send a visitor from a doorway page (with little or no valuable content) to a sale page with a product or newsletter signup.
Duplicate Sites
While this is not often used, it was popular for a very long time and deserves to be mentioned. When affiliate programs were first gaining in popularity, webmasters would create several copies of the same sales page in hopes that quantity over quality would prevail and they would make a sale from one of their many websites selling a product. With the advancement of search engines, they are now able to find excessive duplicate content and rank it accordingly.
Interlinking
A difficult tactic to track is "interlinking". Interlinking is building several websites (sometimes dozens or even hundreds) and linking them together to build a network of links. This tactic does have some white-hat merit, remember, black-hat is the intentional deception of the search engines. Just because you have several websites linked together does not make you a search engine spammer - the internet is built on linking sites together.
As you can see, many of these tactics are sneaky and deceptive. They are considered black-hat for a reason and search engines take them very seriously. Use of them could lead to a competitor or visitor reporting your website as search engine spam, if such a thing were to happen, your site could disappear from the popular search engine results instantly - regardless of any legitimate optimization you have done in the past.
Jacob Madison is an internet marketing professional specializing in high-return growth and advanced marketing tactics. Find out more about him at http://www.jacobmadison.com
Article Source:
http://EzineArticles.com/?expert=Jacob_Madison
Black Hat, White Hat - Gray Hat
Internet marketers and the ongoing struggle to make money online. There are more and more people going on the Internet to seek their fortunes.
It is almost like the old "Gold rush days" of California. I am sure we all remember those days. You do not need anything more than a computer and a connection to the Internet to become a Internet marketer.
The promise of being your own boss and making a lucrative income awaits everyone willing to give it a try.
There are a few things that Internet marketers need to know in order to begin their new careers. If you sell anything on the Internet, you will probably have a website.
Visitors to your site are considered traffic. You must generate a lot of traffic to covert the visitors into actual sales. This is where SEO enters into the picture.
SEO is all about search engine optimization. People on the Internet will find you through the major search engines when they use keyword searches to find the information they are looking for.
Your website, forum posts, articles, etc. should be using SEO so the search engines can index your website and then rank it so it can be found correctly when people use the search engines to find relevant information.
For a while now, there is a battle going on within the Internet among marketers that use SEO. Black Hat SEO is to use optimizing practices to fool the search engines and the use of other traffic generating techniques that are questionable or unethical.
Generally stated, the Black Hat SEO techniques are used to fool the search engines into believing a website is very relevant to the keywords searches when in fact the promotional site may only be a blatant sales tactic.
White Hat SEO is the opposite of Black Hat practices. The White Hat SEO marketers play by the rules. They want their sites to be relevant and fair, offering solid information on their sites.
White Hat SEO individuals count on the sale of their products or services after real trust has been established first.
There is now a lot of gray area in-between the black and the white because nothing is really black and white. Remember the first time you began to play in your new sandbox? Someone probably told you not to get dirt mixed in with the sand. How long did it take before the sandbox began turning a shade of gray?
Call them the Gray Hat SEO practitioners. Today, there are many. White Hat SEO requires a lot of patience, without any solid traffic coming into your promotional website for some time. For someone new in the marketing game, asking them to be very patient for traffic is a lot to ask.
The competition for traffic is very tight. It is not easy trying to make a dollar and stay within the White Hat rules of engagement. The lure of certain questionable methods in order to gain more exposure will sometimes be employed.
Admittedly, the lines between white and black can easily become blurred. When there are questionable traffic generating techniques available to use that get results, then quite often, some of these methods will be adopted as marketing tools.
The search engines want everyone to employ White Hat SEO so their visitors can find relevant information on what they are searching for. This is why they are called "search engines".
With more marketers fighting for exposure, questionable SEO tactics will always be used by some. In the end, it will be up to the Internet marketer to find it within them to monitor themselves, play by the rules and learn as much as they can about proper SEO methods.
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Wednesday, March 28, 2012
Black Hat, White Hat and Gray Hat SEO
Search Engine Optimizers (SEO) can wear many different "hats". The color of the single hat is determined by the SEO philosophy and the methods, that is used to optimize websites. We usually speak of:
Black Hat SEO
White Hat SEO
Gray Hat SEO
As an affiliate it is important to understand the difference and the risks between the single SEO Hats.
Black Hat SEO
Black Hat SEO is also known as SEO spamming, and is when someone creates websites that have little or no value, that are intended to trick the search engines into offering irrelevant or low-quality search results.
Black Hat SEO will heavily leverage technology and automation in order to create tons of poor quality sites, and gain inbound links from other websites (link spam). Once the visitor has arrived to the website, the owner of the website will often use some kind of cloaking or redirect to show the visitor a sales page of the products, that is the really goal of the Black Hat SEO technique.
Black Hat SEO are all about getting fast results. The method they use to optimize their websites will often get the website to the top of the search engines very rapidly, but when the search engines catch-on, the website will very often crash or get banned.
I do not condone Black Hat SEO for affiliates, because it is very risky SEO business, and it can especially damaging, when it is used on a website, that you have invested heavily resources in.
White Hat SEO
White Hat SEO focus on building quality content first and SEO second. White Hat SEO may use technology and automation to build their websites too, but they use it to accomplish different goals. They write content for people, not search engines. White Hat SEO tend to rely more on their content and marketing skills to achieve a top ranking, rather than automated programs.
White Hat SEO understand that good search engine rankings takes time and don't try to rush results. White Hat SEO are able to get more inbound links from other websites, because their content is considered valuable. They go by the philosophy CONTENT IS KING.
When you use White Hat SEO tactics you run absolutely no risk of being banned by the search engines and visitors who come to your website will also be more likely to convert.
Gray Hat SEO
A lot of SEO fall into the Gray Hat category, and there are many shades of gray. Some Gray Hat SEO tend to use more questionable tactics and take greater risks. Gray Hat SEO is all about risk versus reward. Some Gray Hat techniques may be frowned by the search engines, but are not necessarily against their rules, while other techniques may be more risky and should be used only after careful consideration.
What SEO hat should you wear ?
The hat that you decide to wear should be determined by your goals and objectives. I would never recommend anybody to use any black hat SEO strategies, because these strategies are short-lived and will almost always get you banned in the search engines.
Everybody should strive to be a white hat SEO and focus on writing quality content. However it may make sense for you in some instances to use Gray Hat SEO tactics to gain a competitive advantage. But when using Gray Hat SEO tactics it is very important, that you measure the risk and reward of each strategy, and determine for yourself, if some of these Gray Hat SEO strategies makes sense for your websites.
But it is important that you never take too big a risk with your most valuable websites, and here it is much more valuable, that you make a more safe and long term SEO strategy for these websites.
About The Author
Morten Hansen has been working with the internet business for several years. If you want to Get a 100% FREE newsletter with hundreds of Internet home business tips and tricks or want to read about some of the most profitable affiliate products on the internet visit my website www.OnlineMoneyTips4you.com
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Cheaters Never Win - Black Hat SEO Techniques Will Only Punish the Innocent Client
Search engine optimization, or SEO, is a crucial part of internet marketing. Through the use of a particular keyword or keywords, major search engines will drive traffic to your websites. You are actually "optimizing" your websites in the rankings of the search engines. The more traffic you have, the more profit you stand to make. Unfortunately, you cannot just plug keywords and links in where ever you want all across the internet. There are rules that have to be followed for SEO. You can market your websites the white hat way by following the rules or the black hat way by breaking the rules.
The use of black hat SEO often involves tactics that are illegal. If you take the black hat route, you run the risk of getting your websites banned from the major search engines, such as Google and Yahoo. You can also get yourself into quite a bit of trouble by breaking the law. It is always better to avoid black hat SEO because if you get banned from search engines, you might as well shut your website down. If your sites are not ranked in search engines, the chances of anyone finding them and doing business with you are very slim. When it comes to profitable internet marketing strategies, stay away from black hat SEO.
If you want to get the most out of SEO, stick with white hat SEO. This type of SEO follows the rules. You will be able to market your websites using natural SEO strategies, such as article marketing. Article marketing is a big part of white hat SEO. By submitting articles that link to your websites to different article directories, you will drive more traffic to your sites. The links to your sites will be in the form of a keyword or phrase. Not only are you going to increase traffic and sales, you will steadily increase your search engine rankings. Just make sure that you submit articles on a regular basis. In order for article marketing to be successful, it has to be consistent.
The world of internet marketing has become a competitive, fast-paced atmosphere. If you want to be truly successful, you have to follow the guidelines that search engines have in place. Avoid black hat SEO and stick with white hat SEO. Remember to carefully choose your keyword when you are planning an article marketing campaign. If you optimize your search engine rankings with natural SEO tactics, you will benefit the most in the long run. It might be tempting to take short cuts that fall into the black and gray areas. But slow and steady wins the race and that is what marketing is all about. Winning the most traffic and gaining the most profit.
Check then double check your SEO teams work. Ask questions, this is the only way to both assure you profit, and are not penalized from your internet marketing campaigns. There are many fly by nights out there. How long have they been in business? Do they have happy clients? What are the standard techniques they plan to use in your internet marketing campaigns? Can you view some paste work online? Ask these questions and more to make sure you get what you pay for and wont suffer from negative code work later. In need of an SEO/SEM expert to help with your internet marketing campaign? Call today for a free live phone consultation. No videos no hype, just real world examples with plenty of knowledge to share.
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Choosing a White Hat SEO Company
Your number one goal is the satisfaction of your customers, and you have built your business on this principle. You arrive on time for appointments, return calls, hire dependable and responsible employees, and strive to provide the highest quality service possible. Though your own business is principled and fair, you know this is not the case for every company in your industry. Some skip corners and cheat their clients in exchange for short-term gain.
In the SEO industry, these sorts of methods are known as black-hat SEO. At best, black-hat SEO is a quick fix, providing a temporary boost for your rankings that will drop off as soon as your contract ends. At worst, these techniques can get your website penalized or banned by the search engines.
A representative recently announced that Google is now cracking down harder than ever on these black-hat techniques, improving the search results ranking algorithm to make it more difficult for spammy or low-quality sites to rank highly. Search engines are engaged in a continuous battle against webspam, and companies that use spam in order to gain higher rankings can expect to pay the price as search algorithms become smarter.
You have invested too much into your website to be penalized for the actions of an underhanded SEO company. To protect your website from the repercussions of unapproved SEO techniques, it is essential to choose an ethical, white-hat SEO company to handle your Internet marketing. A black-hat SEO company will most likely not tell you that they are using these methods, so how do you know which company to trust with your website?
First of all, a reputable SEO company will demonstrate a commitment to quality. You should only do business with a company that will produce the unique, quality content that Google and other search engines value. If your SEO company is not showing you what they are writing on your behalf, you have no way to know if they are fulfilling their promises in this regard. A dependable company will show you any material written for your account.
Another essential quality to look for in white-hat SEO company is transparency. You should never be left in the dark on the processes of your campaign, regardless of results. A reliable SEO company will keep you informed of the methods they are using to improve your search rankings, and will use reporting, tracking and analytics to show you the progress of your campaign.
The success of any business is ultimately a reflection of its services, methods and principles, whether the business is a "brick and mortar" shop or an Internet marketing company. If you want sustainable results from your Internet marketing campaign, always choose to do business with a company practicing white-hat SEO.
Caity Cogdell and Spencer Broome are project coordinators at Cardinal Web Solutions, an Atlanta SEO company dedicated to achieving results for clients through white-hat SEO practices. An Atlanta SEO company with a focus on marketing and technology, Cardinal Web Solutions is constantly looking for new and innovative ways to help its clients.
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Ethical SEO Verses Black Hat SEO
Ethical SEO is one of the most important or lets just say it is the single most important aspect. SEO is very often referred by ethical SEO or black hat SEO.
SEO has evolved into a field that has a lot of demand today. Everyone wants their website to rank within the first 10 results of the major search engines for the most competitive keywords. Today the websites have doubled-tripled but they are competing for the same space.
This has led to services that promise ranking in the top ten in all the major search engines instantly.SEO as such cannot deliver results instantly ever. SEO works on all aspects of your website elements to get your website prepared for competition.
Any instant results or promises of getting your website to rank within the top ten results should set the alarm bells ringing. Believe me no one can promise you top rankings for a specific keyword which is highly popular and competitive. Every site is different and SEO experts work on the USP for each website, some keywords may work for you and some may not. Just because you do not rank for a very popular keyword, it does not automatically follow that your website will not be successful in attracting and retaining visitors. It is in fact very possible to set up your website for success without ranking on top for all the popular keywords. A successful ethical SEO strategy is all about implementing a SEO plan tailored for your website only. SEO experts will not ever ask you to get into any of these instant ranking schemes especially if they have been in the field for quite some time. These promises are usually made by individuals or companies who are not here for the long haul but are flyby night operators.
Before embarking on a SEO project make sure you do a thorough reference check on the SEO company/individual. Black hat SEO may be successful for a bit but if your website gets caught you will be out of the search engines index within no time. Getting your website back in the search engine index is quite a challenging task. More often than not, website owners are not aware of the kind of work the SEO company did for them. Undoing work that you may not be aware of can be a painful task.
If you want your website to gain visibility fast, the best way to do so would be to start advertising on Google, Yahoo! In the meantime keep working on making your website search engine and user-friendly (meaning ethical and well planned SEO work).
Most of us have a social networking presence; try to make the most of your social network connections. They will certainly help you gain visibility. Ethical SEO is all about a SEO strategy that involves focused planning so that your target audience becomes aware of your website. It is about improving SEO, about working on optimizing the SEO performance, about analyzing current results in order to make faster and focused progress. It is about making your website search engine and user compliant.
Ranjana has over 8 years of experience as an Internet marketer. She has worked with top corporates, small shop owners, car dealers, gift sites and websites offering a variety of products/services. Visit SEO Best practices for your regular dose of internet marketing techniques.
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Good SEO - Why is Good SEO Better Than Its Evil 'Black Hat' Brother
Good SEO should be long term, white hat and not completely dependent on Google AdWords.
With the rise of today's technology, a number of bad and dodgy practices have come into play that can seriously put your website at risk from being banned in the search engines - no questions asked. The constant shift of techniques and 'state of flux' the search engines remain in makes it difficult to differentiate between good and bad SEO.
Bad SEO techniques are still pretty easy to spot. The technique is known as 'black hat SEO' and it puts your website on the front line to be shot down by the big G if you are caught exerting these techniques.
The old school black hatters will know the techniques to get short wins to increase search engine rankings - definitely not good SEO, and something I can't talk about in this article due to editorial guidelines.
So what is Good SEO?
Well, you should start by thinking about your users, and the visitors to your website. If you build the website for people, write interesting and informative content for real humans and not robots, then you are on the right track with developing a long term, organic web presence.
Good SEO takes time, which is why a number of website ideas tend to lose faith and move over to other practices to get the quick fix results - like paid advertising for example.
Think about getting your keywords in the content, adding frequent updates and have a good amount of high quality inbound backlinks from relevant websites - all good SEO.
You can grab 101 free SEO Secrets from a SEO Specialist for FREE.
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Have Search Engines Made Black Hatters Out of Us All
For folks who have been working in search engine optimization a long time, the question posed above makes perfect sense.
It wasn't that long ago when sites could exchange reciprocal links, buy links on link directories, post liberally to authoritative sites like Wikipedia, and build web page content meeting a specific level of keyword density to improve their search engine positioning. Do any of these things today, and these practices could cause your site to be penalized by the major search engines, preventing your site from ever being found.
Now it seems, almost any tactic used to help the search engines properly interpret a site's content and relevance to a given industry can potentially backfire if deemed as "over-optimization." In search engine optimization parlance, what many SEO firms cite as "white hat" SEO practices arbitrarily are treated as "black hat" SEO by search engines.
The search engines, most notably Google and of late, Yahoo, have created a game of cat-and-mouse that has turned the science of search engine optimization most definitely into an art.
It's not as simple as taking an SEO checklist and methodically making changes to a site according to prescribed formulas. By today's standards, following any specified formula is likely to cause your site to become ensnared in a search engine's over-optimization net.
It's not a matter of SEO firms sliding in practice over time from white to gray to black hat. Legitimate SEO practitioners understand pretty well what the black hat methods are and avoid them easily. Rather, it's more about the search engines working extra hard to maintain control over their search results, or as I would call it "managed chaos."
The upshot is that any company that relies on search engine positioning to generate traffic to their site needs to be extremely diligent in monitoring its site's position as well as documented changes in search engine algorithms. You'll never stay ahead of the game; rather, just try to stay in it. The trick is to be able to identify when a sudden drop in position is the result of a new, permanent over-optimization penalty or a temporary snag in search engine rankings.
For instance, recently a change on Google labeled the -6 penalty caused sites that had been performing on the first page of Google to drop 5 positions (i.e. from No. 1 to No. 6). Google engineer Matt Cutts has since explained on his blog that this penalty was an unintended consequence of some recent anti-spam programming, but that the search engine is working to undo the damage for legitimately optimized sites.
The average marketing person managing his or her company web site along with their other duties likely doesn't have time to stay on top of which search engine changes are important to their site's continued positioning. And, in the grand scheme of things, it may not be the best use of their time even if they could. It's difficult to determine how and when to make optimization changes when you're operating in the vacuum of managing only one site.
Perhaps that's where the biggest value lies in working with an experienced SEO firm. It might seem that you're paying more than if you had an in-house person take care of your search engine optimization, but you're gaining expertise for which you are not directly paying.
By working with multiple clients, SEO firms get a feel for what works with the search engines. They may uncover a positioning problem with one client and then develop a strategy to preemptively help your site. It's about applying lessons learned, modifying SEO techniques as search engines make adjustments, and keeping that white hat from being labeled as black.
Angela Charles is president of Pilot Fish, an Akron, Ohio web design and search engine optimization firm that specializes in business-to-business web sites.
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How To Easily Protect Your Business From Black Hat SEOs
A lot of Hawaii businesses were in panic mode. Big time. Their Google rankings were dropping. Fast. And their SEO wasn't giving them straight answers. The truth came out eventually, but only after a lot of angry calls and emails. Their SEO, who had a sparkling reputation for ranking results until now, was doing Black Hat optimization and using spamming to get those rankings.
Those businesses got burned and there was little they could do to fix it. It was especially bad because Google isn't too receptive to the argument that 'My SEO was doing it, not me.' Those SEO clients got hit hard and there wasn't much they could do about it. So the question arises - what could they have done BEFORE this happened to prevent the nightmare they were in?
What Can You Do To Protect Your Business From Black Hat SEO?
Was there anything they could've done beforehand to protect their businesses? Was there any way they could've identified this Black Hat SEO early on and not hired him from the start? Short Answer: Yes! Here's how you can easily protect your business from living the nightmare that those businesses did.
First, we should make it clear that we can't tell you how to detect every Black Hat SEO out there. That's just not possible and it would take a series of articles to fully go into this subject. However, the techniques this Hawaii SEO used could've been spotted very easily. And it could've been done before those businesses even hired the guy.
Like a lot of less honest search engine optimization companies, this man depended on spamming to get rankings. He'd post comments on blogs and forums all over the Web, including in them links to his client's business in the post.
This can bring short-term results, but those links lose their value over time, sometimes all of it after a while. Google doesn't approve it either. At best, it's building your SEO house on sand, instead of rock.
How To Detect Link Spamming Quickly & Easily
If you suspect there's a problem with your SEO right now, all you have to do is check the backlinks your site has currently. If you're in the position of checking out an SEO before hiring them, you can check backlinks for some of their current clients. Here's what you do:
1. Go to a backlink checker like this one: http://www.iwebtool.com/backlink_checker
2. Enter the URL of your site or site of client of SEO you're considering
3. Check out the sites they have links from.
4. If a lot of them are from blog comments or forum posts, that's a big Red Flag. Especially if the blog(s) or forums' subject isn't related to the subject of your website. You might want to even click through and check out the link to confirm a possible problem.
This isn't going to catch every bad SEO out there, but it will give you a very valuable way to safeguard your business from many of them. If those Hawaii businesses had done this they could've saved themselves a lot of grief. The saddest thing about this case?
That SEO is still in business. I feel sorry for his current clients, but I'm sure those short-term rankings look very good right now. They'll find out soon enough. Don't let it happen to you.
Author Jonathan Cook is an SEO Consultant in Honolulu Hawaii. Contact us today for a No-Obligation Consultation on your SEO. Any use of this article must contain the above link and credit.
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How to Get Blacklisted by the Search Engines - Black Hat SEO Techniques
Black Hat SEO is a real problem as more and more SEO companies are set up every day. Just as a reminder, Black Hat SEO is to be opposed to White Hat SEO. Black Hat search engine optimization can be defined as the practice of using unethical techniques to make your search rankings go up.
Here is a list of the bad techniques that would get you blacklisted by the search engines.
Cloaking
As a general rule, websites designed for ease of use by visitors will attract search engine spiders. That doesn't stop some less than reputable individuals from disguising their pages in an attempt to gain an unfair advantage. What you see is most definitely not what you get.
The information presented to the search engine is not the same that the human visitor gets to see. One example is to put in some text the same color as the background. In this way, the spiders but not the human eye can pick up keywords. This enables the website owner to present well written content but give the search engine the impression that the copy is filled with keywords, thereby attracting searches for those keywords.
Rest assured though, that if the offending site were holding a high search engine position, it would be spotted, reported and banned from search engines.
Duplicate Sites
Search engines would prefer to find unique content throughout the net. When affiliate schemes first became popular, some web owners would post duplicate sites in an attempt to outrank the site being promoted and siphon off sales from the original. Subsequently, the search engines now have procedures in place to stop duplicate sites. Sites that may have been altered slightly to avoid detection can be spotted by competitors, reported and banned.
Keyword Stuffing
The easiest to spot and most common example of "black hat" methods, keyword stuffing relies on targeted keywords being placed en masse on a web page in the anticipation of being picked up and indexed by the search engines. Usually found written in a tiny font size at the bottom of a web page in order for the main content to make sense.
Link farms
Link farms have evolved from the strategy of building inbound links in order to raise search engine rankings. Sites have been built specifically to provide links, which are not particularly relevant to the site concerned.
Search engines expect links between websites to be based on relevant content. Sites that build links of no relevance, purely for the sake of search engine optimization, can be banned from search engines, maybe for life.
Doorway Pages
Probably the easiest way to get blacklisted and lose even genuinely earned rankings, doorway pages are appended to a website, giving no value to a visitor. The page exists solely to attract search engines to the targeted keyword or phrase. These pages are usually mass-produced and posted automatically by software.
Redirects
Used in connection with doorways, redirects automatically move the visitor to a genuine page. Illegal methods are constantly being devised to beat attempts by search engines to detect this practice. The search engines do generally catch up with them and ban the sites. If not, competitors do pick up what's going on and report the offenders.
What color is your hat?
Many of these practices are blatantly in use today. Some webmasters tread the thin line between illegality and shady practices. Search engine rankings can still be achieved by operating a "black hat" strategy. Generally though, any gain is at best temporary and offenders do face the prospect of being blacklisted by the search engines. SEO agencies that operate legitimately and provide good seo services, will not tolerate competitors getting an unfair advantage and will report offenders. Some bans can be permanent, but even in cases where a site is only banned for a temporary period; it is increasingly difficult to get back up the ladder.
Romain is a manager at White Hat Media. A SEO Company expert in Search engine marketing and Pay Per Click management.
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How to Identify Black Hat SEO
Black hat SEO methods may sound tempting for a quick surge of traffic but will probably get you in trouble - maybe bigger trouble than you bargained for. Just look at what recently happened to US retailer whose SEO company didn't help them excel with Google but instead got them in some hot water. They said they didn't know what their SEO company was doing. As a business owner or someone responsible for marketing and e-commerce at your place of work, you need to be sure that you know what's happening with your website so that your website doesn't fall off the face of the Google earth unexpectedly due to what's perceived as inappropriate SEO tactics.
Black hat SEO really doesn't pay off. Search engine algorithms are continually tweaked to help them stay 'honest' in letting the cream rise to the top. It's best to start as you mean to go on, even if it takes a bit longer to rise to the top of the search engines. So, how do you identify black hat SEO methods so you're sure to avoid them?
Avoiding Black Hat SEO - Tips:
Be careful about dealing with SEO companies who make outlandish promises. If they're telling you that you can buy your way to the top with paid links, this is a red flag.
Look into the reputation of the SEO company that you're talking to. Make sure they're known as legitimate and have good testimonials from real clients to back up what they tell you.
Be sure your website navigation is transparent. No doorway or cloaked pages. No hidden text in an attempt to keyword stuff, and so on.
Ask to see your reporting. The single most important thing you can do as a website owner is regularly review your traffic reports. A good indication of black hat SEO is, for example, an excessive number of high PR backlinks from non-relevant sites.
Effective SEO, especially in a competitive niche, can be like a full time job and that's probably why you want to get some help. Hire an expert SEO consultant but look for transparency in their methods. If something doesn't sit right, ask questions. It doesn't hurt to brush up on basics of white hat and black hat SEO so that you can carefully monitor what's happening with your business. Search engine optimisation is an evolving world and a reputable subject matter expert can help your company make the most of it through proven and ethical strategies that work.
Oracle Digital are dedicated to helping others learn about SEO. You can visit our website and learn all about Search Engine Optimisation.
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How to Spot Black Hat SEO
The term search engine optimization (SEO) rings a bell for many who are familiar with the tricks that change online search results to generate traffic for successful websites.
From the point of view of a Web content provider, SEO is considered a Web marketing tactic used by several, often legitimate, marketing departments and agencies. The goal of SEO is to increase the volume and enhance the quality of visitor traffic. It's all about ranking!
However, it can also be used for a different and sinister purpose more popularly known as black hat SEO. Malware writers are now riding on this widespread technique to infect the systems of unsuspecting users. Here's a quick guide for spotting websites using black hat SEO for malicious intent:
Exact keyword matching is a common attribute of websites utilizing black hat SEO. Sites that contain all the common terms have outstanding chances of being on the top of the search results lists. These sites appear at the top because their content matches all terms. This makes it an effective method used by cyber criminals to spread their "wares." The best examples of this kind of attack happen at Christmas, Easter, or when events of general interest occur like the unexpected death, marriage, or birth of a child of a celebrity.
Carefully observe links. Take note of the URLs of the links you click. If the URL on your address bar changes without any prior notification, this is a clear sign of suspicious activity within the Web page you accessed, which can redirect you to other malicious pages.
Using anonymous search engines apart from the commonly used Google, Yahoo, and Bing can also lead unsuspecting users to malicious Web pages. Alternative search engines can also be compromised by cyber criminals in order to serve malware, depending on certain keywords. In other cases, alternative search engines may also deliver unfiltered results, mixing malware sites with legitimate ones.
Be wary of sites that are specifically designed to host or link ads. In most cases, the site itself may not be malicious but redirections from it can lead to spam sites and outright malicious FAKEAV or Fake Antivirus links that will reveal its true nature in the end.
Today's threat landscape has grown increasingly complex and black hat SEO will definitely continue to persist as a technique to infect systems. User awareness is key as well as using multilayered Internet security software and defense against malicious URLs, spam, and black hat SEO exploits.
Maria Christina Cruz writes for TrendLabs Malware Blog on different internet security topics like black hat or poisoned SEO.
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