On-Page White Hat SEO Techniques (Part 2)

This is a continuation of the different on-page white hat SEO techniques. Again, employing pure white hat SEO may be a slow process to the top but this is what works. It ensures longevity and other benefits that your website will enjoy in the long run. Here are the other tips that you must learn about.

1. Naturally Inject Keywords in Your Content

When you write contents for your website, write it as if you're also writing a thesis paper, a diary entry or a research paper. To keep your visitors reading, you may also make it more interesting, fun and easy to read.

Let's say your topic is about "crackers", make sure that the word "crackers" will be seen a few times with your article. In this example, "crackers" is your keyword.

As for keyword density, you don't have to worry much about high keyword density or not being able to inject your target keywords. Nevertheless, you may replace some instances of recurring keywords with their synonyms. This is helpful because other people may be searching the web using these synonyms instead of your actual target keyword.

Another useful tip is making your target keywords bold or italics. Search engine crawlers will see this as important for the overall context of your article. Abusing this rule is no longer white hat rather, black hat SEO.

When it comes to making your keywords bold or italicized, make sure that you do it only once for a particular keyword or keyword phrase. If you italicize or bold all your keywords, search engine bots may see this as spamdexing or spamming and it will greatly affect the performance of that particular webpage/website in the search results. Moreover, if you have too many bold or italicized words, your visitors may immediately leave the page because it can be a pain the eye.

2. Use of Alt and Title Attributes

The alt attributes can be used to describe an image. On the other hand, the title attribute is used to describe an image in relation to the topic that you are presenting. This is usually used as a tooltip. Writing alt and title in this manner makes your keyword come out naturally. You do not fill these two with keywords otherwise, they will be translated as keyword stuffing, a black hat technique.

To have a better idea of other white hat SEO techniques that you must employ in your websites, you can read the first part of this article. It contains a detailed discussion of the importance of using of unique content and how to help the search engines understand and "crawl" your site.



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