When 2 + 3 = 1 Or How Microsoft + Yahoo Can Compete With Google

Fake Steve Jobs writes that the Microsoft-Yahoo merger won't work. "Here's why. It's like taking the two guys who finished second and third in a 100-yard dash and tying their legs together and asking for a rematch, believing that now they'll run faster." Others have expressed the same view differently; add up the number of searches on Microsoft and Yahoo and they total to only about half Google's number of searches. But this is a fixed-in-time static analysis that depends on the game analogy used. If we replace the 100-yard dash example with a tug-of-war example, the results change. If we tie

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