Google - Does Anyone REALLY Know

The problem we have faced is simple! If we ask five accountants how to do something connected to the business we get one answer. If we ask our bank about a problem we have, we can expect generally the same advice (albeit through different avenues). But ask five seo (search engine optimisation) companies how we can get to page one of Google for our keywords of promotional merchandise, promotional products and corporate gifts and we get 5 different answers! So, we ask the question...does anyone really know how Google operates and what a company needs to get on page one? Initially, we were

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