Black Hat is Back 2 - the Evil and Dark Side of Search Engine Optimization

It doesn't take a rocket scientist to understand that the ultimate goal as a webmaster is to appear higher up in the search engine results pages as possible. Knowing Google is so intelligent, what are the chances that an average web marketer can appear high in the search engine results? Is there a way to allow yourself an advantage over others that aren't informed? After studying some underground methods outlined by Howie Schwartz in his Black Hat is Back 2 video series, I've discovered some very sinister things...

The solution to this million dollar question ultimately depends on what market you are trying to target - of course the more competition within market, the greater amount of keyword phrases have already been dominated by your competition and the harder it will be to out-position those pre-existing pages.

Having said that, the search engines are definitely not perfect. How many times have you searched for a term and found the first group of results are totally garbage? - and out of these first 10 results, perhaps only 1 or 2 are actually relevant to what you're looking for. Dang annoying to say the least when you're constantly hammering on the back button (by the way, Google actually takes this into consideration now - the bounce rate of a website can actually be calculated based on how fast someone clicks the back button after arriving on your site.)

Logic would then dictate, if you are serving up relevant information that is highly related to the search phrase your visitor is looking for, then your "bounce rate" should obviously be less

Now despite all the above-board or "white hat" methods around, there have been some sneaky webmasters who have achieved high rankings in the search engines using evil tactics which are known as "spamdexing" - or Black Hat SEO If you are able to artificially increase your positioning in the SERPS by implementing techniques which are not considered above-board, then you are utilizing some sort of Black Hat SEO method - even if it's as innocent as creating an inbound link from another site that you own. The skill to outrank OTHER sites that are actually more related for a particular keyword, could this be regarded as sneaky and evil? Absolutely. Are there lots of people doing it? Absolutely! Black Hat is Back 2 by Howie Schwartz is a step-by-step guide on some of the most evil and tricky methods.



Tavis is a 2x Ironman Triathlon Finisher and "SEO Hobbyist". Using techniques he has learned over the years, he has applied these strategies and achieved many top-ranking results for websites in numerous topics. He is currently ranked #1 in Google for The Smartest Guy On The Web and has discovered some interesting SEO tips and tricks from the Black Hat Is Back 2 course.




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