Have Search Engines Made Black Hatters Out of Us All

For folks who have been working in search engine optimization a long time, the question posed above makes perfect sense. It wasn't that long ago when sites could exchange reciprocal links, buy links on link directories, post liberally to authoritative sites like Wikipedia, and build web page content meeting a specific level of keyword density to improve their search engine positioning. Do any of these things today, and these practices could cause your site to be penalized by the major search engines, preventing your site from ever being found. Now it seems, almost any tactic used to help the

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