This article is for:
Small to medium sized businesses (1-300 employees)
Professional services like Tree trimming, financial advisors, Dentists, and hundreds more.
For ecommerce websites, the methods discussed do apply but ecommerce requires extra help which will be covered in a different article.
Methods discussed here you can certainly do yourself and make Google magic happen and you don't have to pay a pricey conventional search engine optimization company or freelancer to do them except for some notable exceptions. But, hold on a minute there a minute Sparky... I don't want to give you the
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