Search Engine Optimisation is not rocket science and with Google providing most of the information on how to create a well optimised website that will rank high, means that there is no secret formula to get your website optimised and ranked high in all major search engines.
Most SEO companies tell their clients that it Search engine optimisation is very complex process and confuse them with all the technical jargon and then mention the fact that it is going to cost so much. To be honest, it is more time-consuming than it is complex, but it still doesn't justify the prices that these SEO companies are charging upfront and on a monthly basis.
So it may be worthwhile for you to invest some time on keyword and phrase research for your website SEO.
The most important part of your website succeeding and ranking high in all major search engines are the keywords that you use on your website. There are many ways of researching and finding the right keywords to utilize on your website.
With almost every industry fighting fiercely to get their websites ranking high in all major search engines, it becomes harder to promote the same keywords as all your competitors that have a website on the web already. This is where the research of the keywords that are related to your business comes into play and will help you beat your competitors to rank higher.
There are plenty of tools on the internet that you can utilize to find these keywords, the best one is the one that Google provides, and after all they dominate the internet and have the data and information to tell you exactly the way it is. The information that is at your disposal in this tool is invaluable and it will be the only tool you will use and believe it or not it is FREE, that is right it is FREE to use.
The following link is a Free link to this very important keyword research tool http://www.googleeasysearch.com. It is very easy to use and follow, when you type in the keyword that is related to your business then click on all the settings like your demographics and then press on search. What you will see are keywords that are related to the keywords you typed in, you will see 3 columns, competition, Global monthly searches and Local monthly Searches.
The competition column shows how competitive that particular keyword or phrase is.
The Global monthly searches column shows how many times that keyword is being typed in the Google search engine on a monthly basis worldwide.
The Local monthly searches column shows how many times that keyword is being typed in the Google search engine on a monthly basis in your Demographic
The Secret to choosing the correct keywords are the ones that have low to medium competition with high local or global searches, you can never predict what people are typing in to find the different types of products and services that exist on the internet, which is why this tool is great. I cannot stress enough how important Search engine promotion is to a website. It can very well be the "make or break" aspect of a website and/or a company. The time you invest in keyword research and SEO investment needed for your website's search engine promotion can increase your business by 100%.
Search Engine Optimisation
Website Design Sydney
Article Source:
http://EzineArticles.com/?expert=Ahmed_Khalife
Wednesday, April 18, 2012
Best Kept Secret to Achieving Great Keywords for Your Website
One Way Link Building - Stop Doing It Wrong - Free Secret Steps For Top Rankings
Free One Way Link Building Secrets (Inbound)
You can have the best looking site on the Internet, but that doesn't mean you will get customers.
If you are a business person who has a web site on the world wide web, then you need to get serious about link building.
What IS link building?
I can tell you right now, it's not a place you find on the web where you join a link exchange program to get some links to your web site. I made that mistake already. You don't have to.
It's not a web site on the Internet you find and hit "submit link" and think your rankings will get you on the first page of Google and thousands of people will come flocking to your site because they can finally find you.
And it's definitely not an automated link exchange program you found to get you automatic links while you sleep.
What about a free link exchange? Don't do it if it's an FFA (free for all) web site. Period. Just do not submit your web site link there, ever.
So what CAN you do to get started on some serious link building techniques that will get you listed on the first page of Google?
1 - Do your homework.
2 - Find out what keywords people are actually typing into the search engines, not which ones you "think" you want to rank for that people "might" be typing into a Google or Yahoo search engine box.
4 - Check your competition's web sites. Type a keyword you want to rank for on Google, then look at the first two organic (free) web sites' source code. What keywords are in their title tag? Grab them. Start making a list on a piece of paper of these keywords.
5 - Repeat step 4 for any keywords you've researched that actually GET searches, then, and only then, can you start some serious, one way link building efforts.
6 - There is quite a bit more research I can tell you to implement regarding your competition, and you can find out how many links you will need to beat your competition, but that will have to be for another day. You're already 99 per cent ahead of the game with the steps I've outlined for you in this free link building article.
7 - Start writing articles. Not just any articles, either. Make sure the title of your articles start with one of the keywords you just spent time reasearching. If you want to rank for SEO Services, then make sure your article title is something like, SEO Services for Less. Always try and make the first words in your title tag and article titles your primary keywords. The search engines read from left to right.
8 - Place the primary keywords in the first sentence or paragraph of your article, then again in the last sentence or paragraph of your article.
9 - Make sure you place other secondary keywords you have researched that are in direct relation and highly relevant to your article and product--place these secondary keywords throughout your article. Make sure they flow for the reader. It must make sense.
10 - Once you have an article with at least 500, preferable 750, words, post it on article directory site in the related category to your product or service. Make sure you choose an article directory site that lets you make your primary keyword an anchor text link. If they only let you place your web site in the article, or only under the author's information, I wouldn't waste my time submitting my unique, original article on their site. (Do not submit the article on more than one article directory site.)
11 - You are trying to get one way links with anchor text primary keywords to your relevant landing page.
12 - Do not send every article to your home page. Send it to an article or page you have written that has the article and title keywords in the URL. This will then be highly relevant anchor text link, and you will rank easier for that keyword.
13 - We all want to outsource because it saves us money. But you will get seriously burned if you hire someone who has no idea how to get you one way link building correctly. Hire an extreme SEO expert. Everyone says they are an expert though. It takes more effort for an SEO professional to undo the damage done by uneducated link builders all over the Internet who seriously do not have a clue how to optimize for true, one way link building.
Now that I have explained this highly kept secret that I personally spent thousands of dollars to learn, I would really appreciate it if you would put a link of my site on your site, if you can. Or, perhaps you can grab my RSS feed http://www.adwordsandseoservices.com/rss2.aspx and share my new articles with others. Hey, it doesn't hurt to ask for help, because I enjoy helping others, too. Keep up on one way link building, because it is an ongoing effort. Your competition will keep adding more links for your primary keywords, so you have to keep building yours to get higher search engine rankings, too.
Adrienne DeVita
Google AdWords Pay Per Click Services and SEO Expert
http://www.AdWordsandSEOServices.com
Article Source:
http://EzineArticles.com/?expert=Adrienne_Devita
The Web's Biggest and Best Kept SEO secret
Did you know there's a way to get 100s of inbound links to your site - and improve you Google ranking - for free?
Message board seeding is the technique nobody's talking about - because they don't want you to know about it!
In this article top web designer Richard Quick uncovers the secrets of this powerful technique.
What are message boards?
Message boards are websites, or sections of websites, where people go to chat, usually about a single subject. There are message boards about everything from pop stars to politics.
The way they work is simple, people write messages, or posts, which appear online. For example, they might post a question ("How do I add a link in HTML?") or an opinion ("The new Tom Cruise movie is awesome!"). Other people can then reply.
How does this help me?
The obvious way to try to increase traffic to you website might be to post to a message board promoting your site. Don't do this - ever. People treat these kind of unsolicited adverts as spam and get very angry with people who post them. You're likely to get angry emails, abusive posts on the board or even complaints to your ISP, asking for your site to be shut down.
So what can I do?
Well, while people don't like their message boards being spammed they always welcome new members. If there's a subject you're interested in or knowledgeable about then you can join a few popular message boards and join in with the discussions.
Most message boards allow their members to have a signature, with a link to your website.
How does this help me?
Message board seeding, as this technique is known, will help you in two ways. Firstly, people on the boards will come to know and trust you. Some will look at your site out of interest and next time they need a service similar to yours they may contact you.
Secondly, and much more importantly, every time you post on a message board you will be creating a link to your website. This will improve your page rank and help push you further up Google.
How to link to your site
When you link to your site, make sure the link text (or anchor text) you use contains your main keywords. If you own a Chinese restaurant in Brooklyn your link text should be Chinese restaurant Brooklyn not The Golden Lotus.
Share the love
Posting 100 messages to 1 message board won't have the same effect on your Google position as posting 10 messages on 10 different message boards.
Where to post
Make sure you choose message boards that closely match your business. If you run a golf course near Miami, you should post on message boards about Golf or Miami - not on message boards about web design or orange juice.
Richard Quick is the author of the forthcoming book "Web Design in easy steps [http://www.richardquickdesign.com/#book]". He has a background in designing websites for multinational companies and works as a freelance web designer in Cornwall [http://www.richardquickdesign.com], England. Richard also runs a site selling Cornish Pasties
Article Source:
http://EzineArticles.com/?expert=Richard_Quick
The Best Kept Secret Of Website Ranking
Simple Steps To A High Ranking Website.
Are you tired of spending hundreds and thousand of dollars to whatever ways you found on the internet? Are you tired of spending days and months trying hard to find ways to get your website seen by people? Are you tired of pleading your friends and families to help you optimize your website in the search engine?
Now Guess How I know these........ Cause I was a victim too. This article is written keeping in mind all those people who have great ideas to put up in a website but doesn't have the money or knowledge to get the site up and running on the search engines. Remember no matter how good your website is if your site doesn't come within the first three pages of the search engines the truth is "YOU DON'T EXIST".
You must have spent a lot of money already, got frustrated in return.. well, some may be still lucky if they haven't gone through this process yet and just might find my article at the right time.
To start with I will walk you through a simple process of 3 steps. These steps are basically-
1) Submitting to the proper search engines - Have you come across sites which claim manual submission of your site to 100, 200, 500 or even 1000 search engines for rates only $XXX., well if you already haven't paid them yet, you are lucky. Do you really think they do it manually to 1000 search engines? Well even I thought that initially. There is software available in the market by which you can submit to not only in hundreds but to even thousands of search engine in minutes.
2) Step 2 is submitting your site to the directories. Its the same story again isn't it. Sites claiming to submit manually to 300, 400, or even 3000 directories manually for only $XXX. Yeah right manually. Had this been true do you really feel it's worth it, logging into each and every directory making an account and posting the site information one after the other, Most or all of them are done through automated software.
3) Writing articles and submitting to good article sites ezines and soon you will find traffic flowing to your site.
Author-Zoref khan,For Preofessional SEOcontact at ebook1@live.com Simple Seo
Article Source:
http://EzineArticles.com/?expert=Zoref_Khan
Facebook - Online Marketing's Best Kept Secret
You could pay hundreds or even thousands of dollars for the biggest and best marketing campaigns possible. But is it worth spending so much money to find your way to potential clients/customers? Is it really worth chopping down a hundred trees just to print your latest 'you beaut' flyer? It's about time you learnt why online marketing (and in particular, Facebook) is the greatest value for money you will ever spend on business advertising.
Facebook is the most integral part of your Social Media Optimisation (SMO). Not only is Facebook the biggest Social Media website in the world, but it allows businesses to create their own Facebook profile and connect with millions of followers across the globe. Imagine having people view your business profile page, like it, comment on your products/services or even subscribe via RSS. All this attention will drive traffic to your website. This will improve your Search Engine Optimisation (SEO), gain a greater attention to your business and eventually, increase your bottom line!
Here are my Top 5 tips for setting up your Facebook Business profile page:
1. Make sure your profile page is attractive
It is one thing to set up a profile page, but getting the attention of viewers is another. It is crucial that your profile page is attractive, has well built and crisp graphics, is modern in appearance and provides viewers with the information they seek without having to look too hard. If you are not confident in creating the profile page then hire a professional. It will be a worthwhile investment!
2. Advertise all business events
If you are holding a seminar, public talk, special day, expo or any other form of event then you should advertise it on your Facebook profile page. Facebook has an 'events' section that is simple to use and best of all, is free! Publicising events will not only gain the viewers interest, but may of course encourage them to attend. Their attendance could attract positive feedback on your page including comments, additional subscriptions, likes etc.
3. Upload your known business contacts
Every business should have a well-maintained database of contacts floating around their office somewhere. It is a strong possibility that these contacts have email addresses and a further possibility that they have Facebook accounts. Encourage them to subscribe via RSS to your Facebook profile page and receive regular updates about your business.
4. Post Regularly and Relatively
Having a Facebook profile page is a great start but trust me when I say, it is useless if you leave it dormant. Posting regularly on your page will ensure that your subscribers are fed information that will keep them interested in your business. The information you post must be relative to your business and be kept clear and concise. This is critical because an overload of information, abuse of posting and unrelated information will all discourage subscribers from your page.
5. Add Value
Social Media Optimisation (SMO) is about adding value. It is not about selling your products and services. The posting of articles, blogs and other useful information will add value to your business name and drive traffic to your website. An attempt to sell products or services will turn people off visiting your profile page. The craving for valuable information cannot be under-estimated. If you stick to the golden rule of 'adding value' then your SMO is certainly heading in the right direction.
Lee Schraner - Partner - GenZ Web Solutions
Lee Schraner is a Partner of the Melbourne SEO business GenZ Web Solutions. He is a specialist in SEO, Social Media and website development. His experience in these areas has allows him to form expert opinions and develop articles and content useful to other people in the industry.
Article Source:
http://EzineArticles.com/?expert=Lee_Schraner
Tuesday, April 17, 2012
Ebook Syndication Secret - The Best Kept Web Traffic Tactic
In this article I will share with you a super web traffic tactic that most people are not talking about. Here is the old saying content is king and as far as the web goes that statement has not changed the reality is it means more today then it ever meant before.
You see the cost of getting traffic to your site and to your content is getting very expensive you are either spending a truck load of money on SEO, Banner Ads and PPC tactics or you are spending a lot of time creating content for article marketing and blog post.
If I was to tell you that you that there was a much easier a way of getting traffic to your site that is overlooked by most marketing gurus and top SEO guys. That easy way is called ebook syndication. I am always taken back that so few marketers are using this tactic or just keeping from revealing this tactic. I guess they would like to keep it to themselves, well the cat is out of the bag.
Ebook syndication is a very powerful web marketing technique that has the potential to help you generate thousands upon thousands of extra visitors per month with very little effort on your part.
If you are marketing online you must have content and if you don't have content you need to start creating it or have some created for you it is just the cost of doing business on the web. Now here is the key
to creating a ebook quickly without writing new content.
What you need to do is take existing content you created such as articles and blog post and re-purpose it into a PDF ebook this is very simple to do. You will gather the articles that you would like to compile into and ebook and copy them into a single text document in your word processor. Once you have formatted the text you must save it to a PDF if you are using the latest version of word there is an option to save to PDF. If you are not I recommend using Openoffice.org as it is free and you would only need that product to convert your text document to PDF format.
Now you have a completed PDF document the next step is to create a e-cover image, I recommend finding someone on fiverr.com, odesk or any other freelance site. The last step is to submit your free ebook to sites like free-ebooks.net or e-library.net and just watch how much more traffic and conversion you will start seeing from your content.
When I started using this method I could not believe how much additional traffic I started getting to my websites it was really unbelievable. In conclusion ebook syndication is one of the more powerful web traffic tactic and if you are not using it you are throwing away lots of visitors.
Would you like to copy the exact traffic strategies that helps me generate over 800 Visitors in just 24 hours or would you like to learn more cool little tweaks and tricks like ebook syndication that will help you to increase your traffic 3x-10 then you should visit us at http://marketmethat.com/trafficdashboard and start generating more traffic today.
Article Source:
http://EzineArticles.com/?expert=Devon_G_Artis
Search Engine Secret Algorithms - The Things You Don't Know
The Internet is a huge, infinite place of websites, data and information. The organic search engines are really the only way the average person can even have a chance of finding the things they are looking for. Understanding Google or Yahoo can deliver a lot of highly targeted traffic right to your website, if you're showing up on Page 1 for keywords that traffic actually searches for. Let's only look at Google, as they have an over 75% market share of all the total search activity out on the web.
Google is a huge institution, but don't even think for a minute that thousands of people are sitting there indexing the Internet all day long. Every search engine is driven by algorithms - multi-layered formulas and equations that inspect, rate, categorize and sort content. Google's search algorithms and processes are the most complicated and are kept so top secret that no individual employees know all the inner workings. And to make matters worse, they adjust and tweak the algorithms every few months in response to webmasters trying to figure out and cheat at the search engine optimization game.
You can read a lot of articles and opinion about "what works" in Google. As a home-based business without a team of programmers and hackers working on your behalf, it's best to take note of some things that most people DON'T tell you about the search engines. Put your time and money into conforming to Google, not trying to take advantage or fight them. You might "win" temporarily but you will get caught, and you will get bounced back far in the listings or delisted permanently. Here are some tips.
1. Focus on the content of your website. Every search engine's algorithms are built around content, content, content. There's no way to cheat at content. Gather up a lot of organized, relevant content to your website's theme and purpose, and build it into a structure that gives viewers easy access to levels and levels of content in a user friendly manner. The search engines' scanning tools or spyders operate much like a human being. This means leave no dead end links, no dead end pages, etc.
2. Flash is bad. Don't use it if you can avoid it. You really don't need it anymore, people don't like it that much, and Google's spyders really don't react very well to it. And don't listen to anyone who tells you Flash can be coded to be scannable by Google. They can help it be more accessible, but it is no substitute for good, clean HTML.
3. Update your content often. The search engines love fresh, updated content. I strongly recommend a blog format. Add new relevant posts at least every 3- 5 days. If your website does not have a blog, open up a free WordPress blog and link it back into your website. Make sure you update information on your homepages as well, as this is the number one thing Google looks for in terms of updates.
4. Only certain types of links from other websites are important anymore. Don't pay for links in link directories or with linking software that will automatically generate hundreds of links. The only links that matter anymore are links coming from relevant websites and content that have traffic. And ideally, those links to you will have traffic coming through them to your website. These types of links are the only ones that receive a high score from Google.
5. You can set up your own website and blog with a domain name in really no time at all. It's easy nowadays with a GoDaddy account, a free WordPress blog account and with some personal assistance and tips. Proper search engine optimization within your blog is a whirlwind of details to be aware of and things to do. Fortunately there are excellent step-by-step videos available.
My blog (which I encourage you to check out) was created in just a few hours by watching the MLSP training video. I had the video open in its own window and kept pausing and rewinding as I followed along with the speaker and the screenshots. The search engine optimization tips in the video are things I never would have figured out myself. Now this blog site is getting consistent daily traffic. And I'm taking my own advice by posting often. If you catch me slacking off, let me know!
Andrea Kropp is an online network marketing lead generation specialist living in the Pacific Northwest with her husband and two kids. After struggling in her early days in network marketing, Andrea now takes great pleasure in teaching others the secrets to her success online. She writes extensively on the topics of network marketing, online lead generation, web site traffic generation and personal development and makes all of this content available for free. Read more about Online Network Marketing Lead Generation.
Article Source:
http://EzineArticles.com/?expert=Andrea_Kropp
Your Corporate Website The Best Kept Secret on the Internet
Perhaps you've experienced the following...your company has just launched a brand new corporate website which cost $50,000. It looks great, has some snappy flash animations and strong messaging. Your organization does $10 million in gross revenues per year, and your website is expected to generate at least 10% of that...or $1 million in sales. Piece of cake to meet quota, right?
Many businesses fail to grasp that website development is only the first step to making online sales. Just because your developer created an excellent website according to your specifications does not mean that your site will rank in the top group of search results for any keywords relevant to your goods and services (other than perhaps your corporate name). Without search engine visibility, your prospects will have little chance of finding your website and your company will see, at best, a minimal boost in its Internet sales volume.
Fortunately, your corporate website need not keep its anonymity. For minimal additional cost, your company can transform the site from online deadweight to search engine heavyweight. The following two-tiered approach will work wonders:
Search Engine Optimization (SEO) is the science of naturally achieving top rankings in the search engines for revenue-generating keywords. "Organic" website creation rarely creates any of the components necessary for search engine success. So, to bring your website to the top of the engines, an SEO campaign would need to do the following:
Provide optimum keyword density for your targeted keywords.
Trade links with many other webmasters that run relevant websites (extremely important).
Make sure that other aspects of SEO (i.e. page length, title tags) match up with accepted standards for search engine success.
Note that search engine optimization success does not happen overnight...it might take 2-3 months before your company sees results from your SEO efforts.
However, your business need not wait that long to generate online revenue...you can implement a Pay-Per-Click advertising campaign and make sales immediately. Pay-Per-Click (PPC) is the ability to bid your company to the top of the search engines for your targeted keywords. The two major vendors of Pay-Per-Click ads are Google AdWords and Overture. If you have accounts with both, you will be better positioned to reach potential customers in all the major search engines. When creating a PPC campaign, you need to address the following issues:
Keyword selection. If you don't select keywords broadly enough, you won't reach all potential prospects. If you select keywords too broadly, you will be spending money without making sales.
Keyword bidding. In every keyword list, some are overpriced and some are bargains. Also, it is a myth that you need to be the high bidder to generate the most revenue...frequently, ROI is better when you bid less.
Ad Copy. Does your ad copy contain your targeted keyword? If not, you are probably not getting an optimum click-through rate.
Landing pages. If you are sending all your prospects to your website home page, you are not maximizing sales conversion. Top performing PPC campaigns create special landing pages that reflect the particular keywords selected.
Without search engine marketing, a corporate website has minimal ability to generate revenue. Effective SEO and PPC campaigns not only allow companies to make sales quotas, but have tremendous ROI and the cost per lead for search engine marketing, according to a recent report by U.S. Bancorp Piper Jaffray, is far lower than any other sales lead generation method.
Todd Mintz is the Director of Internet Marketing & Information Systems for S.R. Clarke Inc., a Real Estate Development and Residential / Commercial Construction Executive Search / Recruiting Firm headquartered in Fairfax, VA with offices nationwide. He is also a Director & Founding Member of SEMpdx: Portland, Oregon's Search Engine Marketing Association.
Article Source:
http://EzineArticles.com/?expert=Todd_Mintz
The Best Kept Secret on the Internet
Many practices invest significantly in professional web sites with comprehensive user experience testing. Many medical practice web sites can cost thousands or tens of thousands to create, test, and implement. However, if your site isn't listed high on the top search engines, then it could be the best kept secret on the internet.
Just investing significantly for developing a comprehensive, professional web site doesn't ensure top rankings on the search engines. Unlike the saying in the movie Field of Dreams ("If you build it, they will come") - just building a web site isn't enough for medical practices.
SEO vs. PPC
Every practice's web strategy should include Search Engine Optimization (SEO). Some practice's should also consider Pay-Per-Click (PPC) marketing, depending on their competition for search engine placement. SEO is often referred to as "Organic" or "Natural" search engine optimization. Google, for example, has a complex formula ("algorithm") for determining a web site's ranking. Google is notorious for constantly changing the algorithm of its search engine (many of the other search engine's are similarly complex).
Finding and using the right keywords associated with your practice is only the first step. You also need fresh content added to your site consistently and you'll need to resubmit your content to Google to stay current. Backlinks or the links that others link to you are very important. They show that someone out there is interested in your content and that someone is willing to drive traffic to your site. Backlinks from higher ranked sites improve your rankings as well. Consider linking your site from vendors, referring practices, and your social media sites, like your Facebook fan page and Twitter account. This builds both credibility in social media, a slight boost to rankings for search, and increases the positive user experience of someone trying to find all of your different web presences.
To ensure that you get listed highly, consider doing Pay-Per-Click (PPC). These are the "sponsored" sites that are listed on the top left and along the right side of any given search. You only pay Google a fee if a prospect clicks through to your site. However, you must understand that just because you may be the highest bidder for a given set of key words, you may not be listed first. The highest ranking could go to a competitor if they have a higher Google ranking, which measures the overall "quality" of the site. Therefore, you need a professional, quality site, as well as an SEO and PPC strategy.
If you are lost as to the next step with your web site or if you're looking to improve your visibility in search engine rankings contact me.
Rich Hachenburg
Founder of Competitive Edge Healthcare Marketing
http://blog.healthcaremarketingtools.com/
Article Source:
http://EzineArticles.com/?expert=Rich_Hachenburg
Friday, April 13, 2012
The 2 Secret SEO Tricks For Total Google Domination
Search Engine Optimization is an ever changing game and if you don't stay up to date on exactly whats what in the industry, you site could very quickly get left behind, or even received the dreaded "sandbox".
While your competition is out there trying to get all kinds of spammy, low quality links in hopes to boost their search engine rankings, by following tips in this article, you will dramatically increase your SEO rankings, with little more effort on your part.
So listen up buddy!
New SEO Tip #1: Above The Fold Ads Get You Slapped
This is a very recent development with Google, and it is yet another algorithm change that will dramatically effect the ranking of your sites if you don't do anything.
Now, as you know, the absolute best place to serve ads in on the part of your website that we call "Above The Fold". This simply refers to the visible space available to the visitors when your page first loads without having to scroll.
And THAT is your most valuable real estate on the whole entire site.
This is also why many webmasters tend to load this part of their website with a ton of ads, because they get the highest amount of click throughs.
However, due to lots of spammy sites doing this, Google has decided to punish those who apply this practice to their sites.
In other words, if you have more than 1-3 banners above the fold. Remove them now. I would recommend testing ONE of your best and just use that one. Or if you sell ads on your website, then you need to chargea premium for that space.
New SEO Tip #2: Social Influence At An All Time High
As the web has grown and expanded, and the explosion of social sites like Facebook, Twitter and YouTube have taken over the web, it has come time for Google to give lots of dominance in their search engine to sites with lots of social and human interaction.
This can happen in a number of different ways.
First, you can get better rankings just by getting tons of real blog comments. (I say real because there are lots of spam blog comments) Because the more real people you have interacting on your website, the more Google will notice that and reward you for it with higher rankings.
Also, if you are using a WordPress blog for you website, you will need to download and install a plugin called Digg Digg. This plugin allows you to integrate all kinds of one-click share buttons into your site like the Twitter button, Facebook Like button, LinkedIn, Stumble Upon, and like 25 other buttons to chose from.
By doing this, it makes it extremely easy for people to share your content with the rest of the web and the people following their feeds. This type of sharing is what enables your content to go viral.
Now, by implementing those two things, I believe you can dramatically increase your Google rankings in as little as a few days. And if you happen to get a huge influx of comments, you will most likely pop the first page of Google for some new keywords terms you were previously not ranking for.
What you need to do next is take massive action and go implement exactly what you learned here today. Do that now.
Matthew Neer is the founder and CEO of DigitalBankroll.com. Where he teaches the same Internet Marketing and Niche Marketing strategies he has used to generate $2,998 in ONE SINGLE DAY with ZERO traffic.
Article Source:
http://EzineArticles.com/?expert=Matthew_Neer
4 Secret SEO Tricks to Help Your Site Rank Higher in the Search Engines
Getting your website to rank higher in the search results is the goal of every online entrepreneur since the beginning of the internet era. Though the end goal is still the same the means of getting there has changes as the search engines evolved into what they are today.
I'm going to reveal to you 4 little secrets that will help you get your site ranking and climbing to the top of your chosen field.
The first and often overlooked secret today is site navigation. If your site is not laid out in a way that the search engine spiders can easily crawl your pages your site will not do very well.
One of the best ways to get your site ranking fast and starting to get traffic is to target less competitive long tail keyword phrases first then progress to the more competitive ones when your site starts to mature and gets established as a contributing site on the net.
Inbound and outbound links are a key to the success of your website. Outbound links to site that will add value to your site is another way to show the search engines that your site is not just a thin site. It is also of more benefit to your visitors because of the value your site will give them. Inbound links act like a vote for your site. The more votes you get the better your site will do.
The search engine love to see fresh content it is important to continuously update your site with fresh and relevant content. It not only will boost your rank but also your credibility in the eyes of the people visiting your site.
Jo loves article marketing, but his interests don't end there. Come and see his latest website on mens white jeans you will find a variety of fashionable mens white pants amongst other items there for you to enjoy.
Article Source:
http://EzineArticles.com/?expert=Jo_R_Green
Tuesday, April 10, 2012
What is the Secret to Effective SEO
I'm going to tell you right now. All you have to do is have great content that incorporates the keywords search users will be using to find what you have to offer, design your site in a way that can be easily crawled by search engine spiders, and get relevant, inbound links pointing to the pages on your site. That's it. Pretty simple, eh.
If it is so easy then why is there a whole industry built around it? It's because knowing SEO and actually doing it are two different things. SEO is actually a bit more complicated than I made it out to be in the opening paragraph, you do need to know some of the details of what search engines look for, but it really isn't that hard to learn. You could just read Aaron Wall's SEO book and read up on some good SEO blogs such as such as SEOmoz be an expert in no time. However, as I have already stated SEO is more than just know how.
A big part of SEO is getting relevant inbound links to the pages on your site. This can be accomplished in many ways. However, to be a really effective SEO you are going to have to be little creative and have some marketing and business skills. You need to be able to come up link building ideas and implement them in a cost effective manner. It is pretty easy to get a lot of traffic from the search engines with some know how and a little effort, however, It is the SEO that can leverage their resources in creative ways to get the most out of their money and efforts that are most successful. Effective SEO really just comes down to effective marketing, creating buzz about you site and getting people to link to you naturally. If you want to be an effective SEO learn as much as you can about marketing, then supplement that knowledge with some basic information on how the search engines work.
So what is the "secret" to SEO? It's simply good Marketing.
Chris Sandberg is an SEO Expert
Article Source:
http://EzineArticles.com/?expert=Chris_Sandberg
Monday, April 9, 2012
Discover Secret Cost Effective Marketing Strategies That Will Drastically Cut Your Monthly Expenses
The ability to maintain cost effective marketing strategies has been the main justification for many business owners remaining in operation. Today's economy has forced many a business owner to forever close their doors and look for different means of creating a profit. For business owners not informed about a solution to their ever-growing monthly marketing expenses, many have began their research online to expand their business' exposure allowing for a steady increase in customers, leads, sales, and end profit.
Some marketing strategies used today include:
· Social Media - Many a business today have begun their venture into the social media realm. Unfortunately, not many know exactly how to drive up their customer base properly using networking sites and have only made their online exposure a nuisance by consistently promoting their product and/or service. There is a specific, cost effective marketing strategy to using this type of networking sites. (Learn more by filling out the form to the right)
· Article Marketing - The use of articles by business owners has made a drastic increase due to the search for an online presence and taking advantage of an even bigger customer base searching for their specific solution within their product and/or service. Marketing strategies are in place for the use of articles. Nevertheless, without the proper education on article marketing, the time and effort involved can be succumb to low marketing results. (Learn more by visiting the link below)
· Press Releases - As a form of keeping an audience current with any upgrades, events, changes, and new products or services available, press releases are an excellent cost effective marketing strategy. For the most part, a press release created and submitted to numerous sites gives a business ultimate SEO exposure. (Learn more by filling out the form to the right)
· Video Marketing - With over 13 million monthly views, online video gives an enormous opportunity to gain worldwide exposure of a business' product and/or service. As in the case with the use of social media, video can be a very cost effective strategy IF done correctly. The entire purpose of video is to allow the viewer to receive a more personal understanding of you and your business model. (Learn more by filling out the form to the right)
· Personal/Business Blogs - In addition, blogs are becoming more and more popular due to their flexibility in the ability to add up-to-date information on a constant basis. Whether for personal or for business use, blogs have given the business owner looking for an effective strategy the ability to get massive exposure with search engines when formatted correctly. (Learn more by filling out the form to the right)
With an extensive list of other cost effective marketing strategies, a business must remain at a highest educational level regarding how to get the most out of their marketing expenses, considering our economy. Nevertheless, business owners continue to rely on old marketing strategies that consistently cut into their profit margin, reducing the possibilities of ever recovering their economic loses.
Do not allow yourself as a business owner to let ignorance of proper marketing keep your business from exploring its full potential. Recognize that not only has our economy taken a drastic change, but also so has technology. In addition, with the advantage of using cost effective marketing strategies that will easily gain massive worldwide exposure, the obvious solution is to seek a marketing platform that allows for the most current, customizable, and lowest cost ways to market available to us today.
Learn more and become a dominating force over the internet within your specific business niche by getting a full explanation of how we can help increase your business' profit margin. See the site in the author's bio for more details.
Pablo Gonzalez
Pablo Gonzalez, Expert Author, Professional Online Marketer, Proud DAD, and Former Business failure turned Successful Entrepreneur. Coming from blue-collar career, the decision to become an entrepreneur was life-changing. Now, Pablo dedicates his time to mentor and coach new entrepreneurs and those looking to become entrepreneurs on how to dominate in online marketing. Learn more about Pablo's commitment to business success at http://ProfessionalMarketingStrategies.com
Article Source:
http://EzineArticles.com/?expert=P._Gonzalez
Saturday, April 7, 2012
Affiliate Marketing Secret - Discover Three Secrets to Affiliate Marketing Prosperity
The majority of successful affiliate marketers closely guard their affiliate marketing secrets. This is simply because if everybody was aware of their secret to affiliate marketing success, their secret would not be as effective as they previously were.
Below you will discover three secrets of affiliate marketing prosperity.
Affiliate Marketing Secret No.1: Find a Market Niche
If you want to become a super affiliate marketer, you need to understand and apply this secret. Find a specific niche rather than a general market. By doing so, you can then target your audience with search engine optimisation (SEO) techniques and leave your competition behind.
Implement this affiliate internet marketing secret and become an affiliate of any product you want to promote. Are you interested in cricket? Begin a cricket website and generate a commission each time somebody purchases a cricket product from your website. What is more, create a website for and about batters. Find and master a specific niche.
Affiliate Marketing Secret No.2: Create Unique Content
Ok, you have now found your niche market, purchased a domain name, set up your web hosting, and used your website builder software to create your attractive website. Your website has been live for several months now, but it does not have much traffic. Sound familiar? To become a prosperous affiliate marketer, you must use this secret and create unique and useful content.
The search engine spiders crawl your website to find content, which is exclusive to your website. You have two options up your sleeve. You can either create your own content or purchase articles. Creating content requires time and purchasing articles requires money. Either option will pay off in the long term.
You can also submit articles to article directories to generate free traffic and backlinks to your site. By doing so, you will see your website climbing to the top of the search engine rankings. So remember this affiliate online marketing tip and go and create some unique content for your site every day.
Affiliate Marketing Secret No.3: Model Only the Best Affiliate Marketers
If you want to become the greatest cricket player ever, who do you want to model? Don Bradman. To become a prosperous internet entrepreneur, model super affiliate marketers and use the same products as they do. Model and learn everything you possibly can from Ewen Chia and Stone Evens. Just find other successful affiliate marketers and watch their habits closely. Do not try to reinvent the wheel though.
Start applying all three affiliate marketing secrets today so you can become a super affiliate marketer - the ultimate aim of the game.
Helping YOU earn multiple streams of massive passive income online!
To Your Prosperity! :)
James Lowe,
The PIE Guy (Prosperous Internet Entrepreneur)
Copyright © James Lowe, The PIE Guy
James Lowe is committed to teaching others how to make a full time income purely from the internet, so they can quit their day jobs, live the internet lifestyle and achieve real financial freedom. He honestly believes that anyone who is willing to put the effort in will be able to achieve absolute financial freedom by utilising the internet.
You can discover free insider tips, tricks, secrets, treasures, resources and more to help you earn automated multiple streams of passive income online, as well as receive a free ebook packed with everything you need to be earning a living online with by visiting: OnlineProfitMine.com [http://www.OnlineProfitMine.com]
James belongs to Facebook. If you have a Facebook account, join James Lowe's Prosperous Internet Entrepreneurs Club (The PIE Club) and add James to your friends list. Or create a free account, join his club and add James to your friends list.
Article Source:
http://EzineArticles.com/?expert=James_Lowe
SEO Business And The Secret to Making $100 a Day Online
How many times have you heard this? Or was it presented to you more like" I was a 17 year old high school drop out and I make 13,000 a day with this new automated technique?" Anyone in their right mind would never fall for something like this, but who's to say Internet marketers are in there right mind.
You see when on the quest of the perfect internet marketing tool, in order to get your SEO business in order, we marketers tend to fall for anything that is labeled "I'll get you to the top of the search engines deal." Well sure. why not, that's the objective isn't it, to see your product or your advertisement at the top of the Google monster, or in the case of affiliate marketing the product you are promoting.
Nothing is better than a quick fix and with the rise of the internet and online business, there are a lot of snake oil salesman out there on the super highway. So yeah we buy a lot of different products, and try different things and sometimes lose a lot of money.
But every business and every industry has an investment curve, the web internet marketing business is no different, you as consumer, and marketer, just have to be smart enough to do the right type of research to get the right results your looking for.
So many promises, and so little time.
Take PPC for example, that's pay per click for newbies, it is one of the leading marketing strategies to getting ranked by the search engines to date, but that is paid traffic, (traffic being directed to a site to purchase a product), either for yourself or for another company and their product, that's actually called pay per click affiliates.
Mind you that everyone does not have the same temperament or finance for this sort of thing.
There are programs and various software that promise to take you to the stratosphere and launch you into search engine heaven.These programs are created by other marketers, with information Compiled from various other marketers, or so called "marketing gurus", just to sell to you, the general public, or frustrated new internet marketers, (newbies) with promises of six figure income at the end of the month. The fact is we as marketers need these affiliate marketing tools.
Yep, the SEO business, and its seemingly never ending evolution, there are platforms created like Wordpress, and plugins that go with that platform that guarantee marketing and SEO success, there are software bundles that for very cheap, that offer money back guarantees, if they don't help you produce a couple of grand in a week or even a day.
And now with the competition so steep, and the demand so high for Google greatness there are whole SEO companies, offering different monthly packages to financial freedom based on "their" knowledge of Search Engine Optimization, (SEO).
Now even though it is well recognized in the "business" that no one can guaranty top search engine rankings, the promises don't stop coming. So, where to begin? Well I have done extensive research and I can tell you, that first making money online is a reality, and doing it takes considerable amount of effort in the SEO business aspect, you have to research yourself, before you buy and you have to try a lot of things until you find what works with your temperament.
Ultimately you want create a system with 2 or three softwares that work for you, master that working model, and then hire or as the term is used "outsource" the method to and employee or two, or you can hire right out a SEO company, after you have researched a few, and if you can afford it, to do the work for you.
There are a lot of great SEO software programs out there that can be used, you can make $100 a day and even more, its more than possible its real and its happening every day, so if you are interested in my opinion, check out some of the links below that will take you to some great information about SEO, and affiliate software, that can help you tremendously, you wont be disappointed, good luck and be prosperous.
Discover the truth about seo and making $100-$200 a day online
http://www.affiliategenius.info
Article Source:
http://EzineArticles.com/?expert=Jan_Marshall
Friday, April 6, 2012
Network Marketing Super Secret Tips to Build Your Business Fast
Online marketing and network marketing are two of the most popular things many people are employed in currently all over the internet. You need no special skills, just a common sense and a good way to persuade others to buy the product that is either yours or a service you're promoting for commissions.
I will state some operational tips and tactics for a successful and effective marketing. Firstly and most importantly you should know the market very well. Conduct surveys and customer researches so that you know the current consumer preferences in the market and you promote your product in a manner that is liked by customers. There are millions of users from all around the world on social networking websites such as MySpace, Orkut, Twitter and Facebook.
Open an account there and invite people who share your views on the product. Send invitations to as many people as you can, who you think can be potential customers for you. Open a community where you write solely about the product, its features and its policies with nothing hidden so that the customers are not exploited. Always remember that users prefer products which don't have hidden charges or bad features not told about beforehand. Send requests to your social friends online to join there and comment on your posts.
Maintain websites and blogs with rich SEO articles. Submit your web on forums, blogs and top search engines to gain visitors interested in buying your product and provide them a chance to buy it online from the same website. Register on Yahoo! or Hotmail and make groups inviting tons of people. E-mail your groups regularly once a week or even less and tell them about recent updates, changes, prices and discounts. When you know your customers well enough, you can expel your competitors out of the market easily.
Most importantly, make a plan for yourself including all these tactics and carry it out accordingly so that you don't go off course. In some time you will rule like a king in the market of your product and your higher reputation will bring you more customers, sales and in-turn higher profits.
Does your JOB let you work in your underwear? Mine does, let me show you how you can make an extra $3,905 every month like clockwork for FREE from the comfort of your home utilizing a secret strategy found at [http://www.workinyourunderwear.biz]
Omar Negron has been involved with marketing online since the ripe age of 18. He is the Co-Creator of The Work In Your Underwear System, which is expanding worldwide.
Article Source:
http://EzineArticles.com/?expert=Omar_Negron
Should You Be Social Bookmarking For SEO 3 Secret Points to Consider!
Should you be social bookmarking for SEO? Is it worth the effort that is required? I am going to give you 3 points to consider and answer this question for you in this article.
If you are into SEO, then you must know about social bookmarks. What we need to remember is social bookmarks are not just for this purpose. This is actually a benefit to you, because average users like fresh content. If you are not using social bookmarking for SEO then here are 3 reasons why I say you need to be:
1) The Community: Within the social bookmarking site there is an actual community. This is great because your content actually has interested people. So how will that benefit you? Well, you will get direct traffic from the actual users in the site it self.
As we want as much traffic as possible this is a great benefit.
2) Back Links: Each time you use social bookmarking for SEO purposes, you will create a "back link" to your content. This is a powerful "vote" for your content. Obviously the more back links you have for your content the better for your SEO. This is where the power of social bookmarks really comes in.
3) Super Charging Your Bookmarks: The final point to consider here is potential to increase the power of each bookmark. So how do you do that? Well, if your content is popular your content can go viral. This is helped by multiple people bookmarking your content in one particular site.
So, I am sure you will agree that you should be social bookmarking for SEO!
Listen closely, here is your next step,
Go to the next page & learn how to generate massive traffic, learn instant keyword research and other insider tactics. Simple tricks that work, guaranteed. I strongly urge you to read all of the next page before it is too late Click Here Now!
Article Source:
http://EzineArticles.com/?expert=Wayne_Vassell
The Secret to Generating Hordes of Free Website Traffic on Demand
You're about to discover the fastest and most effective way to drive thousands upon thousands of hyper-targeted visitors to your site - even if you don't have a single dime to spend on advertising. And believe it or not, this strategy will never fail.
Now, that's a bold claim, and I'm sure it's setting off some "BS alarms" in your head right now - but stay with me, and I'll show you exactly how simple this really is, and why it makes so much sense...
As I'm sure you've already realized from your own research and experience - the only way to build a substantial amount of traffic to your site is by getting other sites to link to you, tell their email subscribers about what you have to offer, and otherwise publish your content on their site in some way.
This might be in the form of an affiliate program, it might be a link-trade, or it might be some other type of arrangement - but one thing's for certain - it will be partnership (or Joint Venture) of some kind. This is the only way to drive hordes of traffic without paying through your nose for it!
But let's take it a step further...
The Pareto Principle states that 20% of your actions will produce 80% of your results. This "formula" can also be applied to your marketing partners, because only a handful of your affiliates, JV partners and sites that you trade links with will actually provide you with any substantial results.
In fact, the time you spend setting up deals with the "lesser" partners is almost always a complete waste of time. And the fact of the matter is that it takes the same amount of effort to form an alliance with a "player" in your industry as it does to partner with a small site or resource that really can't help you when it comes to producing real results...
What it comes down to is that if you want to generate a tsunami of traffic in record time - you're going to have to go for the gold right from the start. This means that you need to form partnerships with the "players" in your industry right from day one.
And this is how you do it:
1. Use a "primer email" when you contact potential joint venture partners. Instead of simply nailing them with a pitch/proposal right off the bat (without any formal introduction), introduce yourself, address the them personally by name, and ask if they'd be interested in discussing an idea that would benefit them directly.
Get their attention, pique their interest and initiate a conversation. Don't just jam a proposal in their face. Chances are, they probably receive multiple partnership proposals daily...
2. When you approach prospects that have large mailing lists and lots of traffic, always emphasize the exclusivity of your offer.
Make them a unique offer that only they'll get. Do whatever it takes to make it totally irresistible - even if that means giving up most (or all) of your profits, or offering other incredibly lopsided incentives.
You have to remember that you're getting free traffic from this - along with the opportunity to build a client base that you can leverage again and again by selling them additional products, and having them evangelize your business for you as time goes on...
Think long-term, and view joint ventures as a way to build a business for free - not so much as a "quick cash" strategy (even though that's often a part of it).
3. Get their complete attention by sending a "hard copy" of your proposal. Not just another email cramming up their inbox (which is all to easy to delete...)
Instead, try using Fed/Ex (or even a fax message) instead of simply firing off an email. You'll be surprised with your results.
Also, once you've received some kind of response, take it to the next level as soon as possible by arranging a time to speak on the phone. When your partner hears your voice audibly, it will be much easier for them to get a feel for who you are - which will make them feel more comfortable in dealing with you.
Rapport goes a long way...
4. Set up the deal and make it happen. Make things as easy as possible for your partner.
Have mailings, articles, banners, links and other promo tools built and ready-to-go in advance. The less your partner has to do, the better.
Additionally, make sure that you set a date for the promotion to begin. If possible, solidify a start-date as soon as you can. Most deals end up evaporating because there is no deadline or schedule in place.
5. Before your JV partners start promoting you - and before their traffic hits your site like hurricane and your sales start flying off the charts - make sure you have a plan in place to maximize their traffic as much as possible.
There are hundreds of ways to do this, but this is what you need to consider doing for the most part:
a) Have a system in place to capture leads that aren't ready to buy your offer yet - but that want more information. (This is typically done by offering a free mini-course, a free demo, or something similar in exchange for a newsletter subscription)
b) Consider using an "exit-popup" to try and salvage visitors that are leaving your site. (Make sure this doesn't conflict with your ordering process)
c) Find (or develop) numerous products and services to promote after people buy your product, or subscribe to your newsletter. Remember that this is the whole point of setting the deal in the first place - you're trading upfront profits in exchange for long-term revenues from an active customer base...
d) Have a backup payment processor, web host and other "pick and shovel" necessities in the event that the sudden spike in traffic and sales causes problems with your host or your merchant account.
(This happens frequently in larger-scale product launches where several "super affiliates" promote a single offer. You need to be prepared...)
6. When the deal is done and over with, make sure to stay in contact with your partner regularly. One partnership can lead to several, and by building a relationship with the key players in your niche, you'll literally be holding the "keys" to all the traffic in your market.
And then you'll be able to generate massive traffic on demand - whenever you want - just by leveraging your current relationships.
This is how you can go from being a "nobody" to being an internet all-star in a matter of days. It takes planning, motivation and the will to actually follow-through, but it is well worth doing.
Big time.
In fact, you're only one successful partnership away from transforming your online business from being a "bill payer" into a cash-spewing powerhouse that will support a ridiculous lifestlye.
All you have to do now is find the super affiliates in your niche and use the 6-step formula you just read to generate as much traffic as you can handle...
Chris Rempel just released a video that reveals how he tracks down super-affiliates in any niche at the click of a button. Watch the Ultimate Traffic Tool in Action
Also visit Joint Ventures Revealed (Chris's home page), and the Instant Joint Venture Success System (Chris's course on JV Marketing).
Article Source:
http://EzineArticles.com/?expert=Chris_Rempel
Top Search Engine Ranks, Part 2- Mastering the Secret- Explained
In the first part of this series on ranking at the top of the search engines, we
discussed diversifying your Internet marketing efforts. We introduced several
methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and
physically altering your pages to make them more target-able for select keywords.
All of these share the key of great content in order to unlock success.
Think of each method as a vehicle that carries the greatest cargo in the world. That
cargo is your business, your product, and the word you want to get out.
Now....
So you're thinking, "show me how to set up these things and get traffic coming in!"
We'll get to that, but imagine if you go to all the trouble of rewriting ten of your web
pages, setting up a blog, writing some articles, buying some text links, syndicating
your site over RSS, and you flip the switch and everyone hears you...
But then surprise! Your audience feels like they're watching an old, dubbed Karate
movie... the words come in English three seconds after the guy moves his mouth...in
Chinese. Your new parade of eager visitors turns away and never comes back.
Then you'd hate me, the Internet, your old first grade teacher... and we don't want
that! So before we start adding marketing bells and whistles to your site, lets focus
on the secret ingredient they all share, the solid foundation... super, juicy, colossal
content! And, you can start drafting that immediately.
Great Content- What Makes It?
Is there a site you visit nearly every day? Why do you go there? Do you learn
something or take back some knowledge? Guess what... the site has "good"
content.
In terms of business, you're probably on the web researching, buying, or selling
something. The Internet is all about information exchange. In whatever vehicle it's
delivered to you, if the information is simple to find and well packaged in easy to
understand, bite size pieces, you're happy. And you'll probably go back to the same
place when you need more of that information.
In your case, content is information about/promoting/creating awareness about
your business. To turn a new visitor into a new client or customer, you want to
convey that information in a genuine, honest, no strings, down and dirty package.
So then, on the surface, your packaging should be:
Professional
Clean
Attractive
Interesting
Simple
Straight Forward
Intriguing/Enticing Let's take this article... the layout, wording, sentence structure, and my personality
package the content. The content is the underlying message I want to share with
you-- that all of the latest e-marketing techniques won't help you one bit if you
don't understand the ideology behind them first, how they work, and how to adapt
them to attract people to your own, unique piece of the Internet.
Great Content- How to write it
That's going to vary depending upon your audience. So let's start there! First, know
who your audience is. Be yourself. If you are dishonest and pretend to be
something you're not, it will show in time and you'll lose all the work you put in.
Which brings me to another important point. Write with confidence. If you are
confident in what you are writing and you aren't attempting to deceive anyone (i.e.
you are not selling seeds to an audience of botanists when your only skill is brick
laying), you will earn people's respect.
Trust goes a long way. You don't have the luxury of delivering your content in
person. You have a very short time to convince people you are not the latest scam,
you have something to offer that will help them, and they can feel safe doing
business with you or at least willing to learn more.
That's a pretty tall order! But you can do it. Let's start with some guidelines for
writing your content. Remember... a web page, an RSS feed or a news article will all
share these commonalities.
Great Content- Thematic Essentials
Be informal, but structuredKnow your audience. Pretend you're talking to them. If you wouldn't say
something in person, don't say it online.Don't be boring. Would you read what you've written?Do NOT lieWriting for the Net is not the same as writing for printKeep it simple- one idea at a time, don't overwhelmInform, educate and show the reader what's in it for them.Do not saturate your content with sales hype. You are slowly building trust,
making a name for yourself, and not producing an infomercial. Great Content- Mechanical Essentials
Divide your document into headings and sub points. People scan a page until
something catches their eye, they don't read.Make your titles and headings catchy, yet poignant.Do not try to incorporate a keyword in every sentence. Be natural, your
keywords and synonyms will enter themselves.Spell CheckGrammar CheckWhen finished, put your document down and go do something else. Come back
later and revise. Repeat, rinse. How to keep it fresh and keep your audience
Earn their trust by being honest
Identify with a common problem or solution to which all can relate
Don't shove your product or service in their face
Show them something cool
Give them something they can try immediately
Leave them wanting to come back Concluding Thoughts...
Internet marketing takes time, perseverance, and practice. A ton of all three. If you
are swamped with work and honestly can't commit, hire someone to help you or do
it for you.
You wouldn't allow a brochure to be printed with spelling errors and bad photos.
Your online presence is no different.
Now that you're working on writing, next time we'll learn how to encase your
content in some of the latest Internet marketing methods. I'll show you how they
really can increase links and get traffic flowing. In this series we'll delve into details
about the pros and cons of each method, and how you can start using each right
away to increase traffic and links. Start writing and revise, revise, revise! See ya
soon!
John Krycek is the owner and creative director of [http://www.themouseworks.ca]. Learn more about search engine marketing [http://www.themouseworks.ca/html/website_articles_indx.html] and web design [http://www.themouseworks.ca/html/website_articles_indx.html] and development in easy, non-technical, up front English!
Article Source:
http://EzineArticles.com/?expert=John_Krycek
Tuesday, March 27, 2012
The Secret of Black Hat Seo
Are your seo efforts at a standstill while everyone else seems to be getting results? Maybe it's time to take some tips from the guys that know the limits of optimization and the benefits of playing in the grey area. So let's see what black hats do to get traffic:
1. Go for the long tail -- black hats do this because it's easier to rank for a 4,5 or even 6 keyword search that has no direct competition than it is to rank for a search phrase that has hundreds of thousands or millions of results.
Of course, spam sites have the advantage of massive numbers of pages, so even if that page only brings one visitor per month it's still enough -- spam sites are created in only a couple of hours and usually have from 30 000 pages and up.
But if you keep writing daily (or even more than once a day), it will add up. This brings us to the next point:
2. The money's in the archives -- although some visitors will first see the main page of your site, many more will first see one of the inside pages as these will be the ones that come up for specific, long tail searches.
With each page you publish you increase your chances that at least one more visitor will find your site and more importantly, if it's a good resource, it will more than pay for itself by getting backlinks from many different sites that will diversify your inbound links profile.
3. Small degrees of separation -- this is one of the best methods for writing new content: if you have a page on a certain subject just write another that has some differences.
For example: you've just written an article on how to promote a site on Digg - now write another on how to promote on Del.icio.us, and yet another on how to promote your site on Slashdot (of course, don't just change the names and URLs, you actually have to change the article a little bit).
Please understand this: if you have a 30 page site don't put up 10 pages that resemble each other very much. By doing this you'll surely trip a duplicate content filter.
4. Comment spam but without the spam -- let's face it: black hats are synonymous with spammers. They rely on comment and guestbook spamming to get their huge websites indexed and this proves one thing that I've tested and found to be true: even "no-follow" links have the power to rank and index your site, although most optimizers say these are useless.
What to do: find 10 or 15 blogs that are on the same subject as your site and start contributing with valuable information. Don't spam, don't say "Nice blog!" every time just to get a link! You must actually participate.
5. Create (legitimate) doorway pages -- this is a great method for link building and actually getting customers while your site is in the sandbox or not ranking very good.
A very good example is Squidoo.com: it's a very powerful site with lots of link juice that lets you create pages on almost any subject. Start by creating 10 or 12 pages with unique content on various subjects that match your site and then place various links to your site on the Squidoo pages you have created.
Even better, you can actually create a very big network of pages which you can logically structure as a homepage with categories and product pages -- it's allowed, encouraged and in the end very good for you.
Now think of other powerful sites on which you can put your content: Blogger, Google Base, Wordpress.com, Xanga, Livespace and many more.
6. Blog and ping -- this is very simple and yet a very good method to get indexed fast. Each time you write a new article go to Pingoat.com, put in the name of the article and the url and ping away. You'll be indexed in no time!
Apply these tips now and just watch your rankings improve and traffic increase!
Florin Costache is the webmaster of a Romanian seo site called Optimizare motoare de cautare which has an optimization guide (etape optimizare) and web directory (director web [http://www.greentwinkie.com/content/director-de-link-uri/director]).
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