SEO is not rocket science. It is simply a way to achieve higher rankings in search engines. Anybody can type in your web address and browse your pages. But unfortunately the address of your website and what is more important the content on your pages in unknown to the world. You need to promote your site and make sure that the most important search engines will visit and index your pages. Below are listed 10 important factors and tips that will help you to understand reasons for SEO and methods used.
1. Web Search
We find things on the web by using web search. The most important search engine is Google. It is important because it is used by majority of web users and this is because it returns relevant results. Relevant results means that the first displayed result is closely related to the keyword you searched for.
2. Keywords or Search Phrases
You search the web by typing a keyword or search phrase into Google or any other search engine. Those keywords are a key factor and foundation of any SEO. All optimizations are related to keywords.
3. Search Results
After you enter the keyword and hit Enter or click on the Search button you get the first page of search results. You expect that you will get at least one web page which has what you are looking for.
4. Top Results Get Most of Clicks
Usually the first page in search results is the one which is, according to the ranking algorithm of the search engine, the most relevant page for specific search phrase. Therefore, it is natural to expect that the top result get most of the clicks. It is estimated that this position gets about 42% of all clicks which is a lot!
5. Your Page Needs To Rank On the First Page of Search Results
Because of our expectations to find searched items on the first page of results we need to make sure that also our target pages reach this first page of search results. The higher position the better. All our efforts should be focused to get on the top positions on the first page of search results.
6. Pages are Sorted According to Relevancy
What is the algorithm used for ranking and which elements are taken into account is a well kept secret. All we know is that some on-page and off-page elements contribute to the ranking.
7. You Can Emphasize Important and Relevant Keywords
To emphasize important and relevant keywords we can use some page elements which describe the content and tell to human visitors and to search engines what the page is about. This "emphasis" of specific keywords is called Search Engine Optimization or SEO.
8. On-page SEO
On-page SEO are elements on page where we describe the content of the page. Usually we put the main keyword into page title, page description, header tags and the page content should also mention it few times.
9. Off-Page SEO
Off-Page SEO means creating as many backlinks to our website as possible. Each link tells to search engines that we have something useful on the page and this increases relevancy of our page.
10. Create For Humans, Optimize For Search Engines
The best SEO approach is to create pages for human visitors and then optimize them for search engines. You should never create pages specifically for web crawlers and bots.
A typical example of a small optimized page is the http://garagedooraccessories.net/ website. Its main purpose is to present important information about garage door accessories and this is evident from many on-page elements.
For effective SEO you don't need a special team or agency. All you have to do is to create web pages for human web visitors. If the pages are clearly labeled and there are many links pointing to them search engines will find your pages and they will appear in search results. The only major factor that can affect the ranking is the competition and its strength.
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