How to Improve SEO Results on Insurance Related Web Sites

I am just stating a fact that even my own insurance broker related to me. By it's very nature, "insurance" is kind of a boring topic with not a lot of emotional appeal, but it's up to us, the search engine marketer to change that.

It's up to us to find ways to make the topic appeal.

It really does NOT have to be boring at all!

What works well for Insurance sites?

Here are just a few suggestions to get started.

The ideal approach is to create an informational site which is "loaded" with quality information related to your target audience. If it is "farm Insurance" you'll approach it with content of interest (I mean of real interest) to farmers. For "home insurance" you want to write content for the home owner. For "auto insurance", you want an audience who might be interested in getting an insurance quote but they must be, vehicle owners first.

The "Informational Approach" is a great place to start.

Create a site filled with quality informational content.

Consider creating:

* free feature articles

* advice columns

* free tips

* news columns

* humor content

* some tutorials or "how to" type features that deliver plenty of value.

Tread very lightly on the selling angle....and deliver lots of useful free advice. One of the reasons this approach works so well is because you know that most people love to use the Internet for gathering facts, research and advice.

Depending on who your client is, you may want to build content that will start with their own general theme but then expand on it. For the sake of an example, let's work with auto insurance. One likely objective, might be to increase traffic to a site that is meant to generate leads or perhaps the visitor is supposed to fill in a form to get an insurance quote. With this approach you want to make this the smallest and most inconspicuous element.

Resist the urge to promote it the same as 99% of the competing sites do.

For Auto Insurance - Who's the target audience?

We are trying to attract a target audience that "owns an automobile" or someone who "drives a vehicle" and therefore, they may need to insure it. What type of articles and content might be appropriate here? Often at best, all you'll find are insurance sites that are those relating information "about their business", or the "history of their business" or perhaps a page spouting some sales pitch about how they "guarantee the best rates." These will not generally serve your target audiences interests. The visitor needs to find content on the site that is interesting, useful and appealing to them.

1. So start by creating an idea list of topics that might attract a vehicle owner.

Create your own list and make it unique. Remember that you are not just bound to promote "insurance" as a subject. Your ideal audience is simply someone who owns a car and may need insurance. Furthermore, you may need to optimize regionally if your client is only interested in business from the local state or province.

Write articles and choose topics based on "high interest" content.

Here are a few thoughts:

* How about articles on topics like auto detailing

* How to do various types of body work

* Tips on safe driving

* Tips on buying a car

* Advice on selling a car

* How to save money by tuning up your own car

* Price or feature comparisons on new cars

* How about expanding on the safety theme and include info for campers or house trailers

* How about offering commentary on "local news" related issues for driving

* Why not create a few articles on the topic of "classic or show cars?"

* Create an article offering advice on how to handle yourself if involved in a car accident

* How about safety checklists

* Free tips on preventing car theft

* Advice on winter driving

* Give it some thought, there are plenty of ideas

Thinking outside the box, also work to identify other markets beside these that could also mean additional business for the client?

How about "motorcycle insurance" or "truck insurance" or "marine insurance?"

Do you deal in "snowmobile insurance"?

Each of these additional suggestions provides a wealth of many possible topics that you could build volumes of free but useful quality content on.

Wordtracker Research:

How do your chosen topics compare with real-time demand?

As usual, work to identify high performance topics using Wordtracker. It is extremely important to keep your target audience in mind for each article. Whether we are trying to attract fleet operators, truck drivers, purchaser of a new vehicle, parents of teenage drivers, motorcyclists, or whoever.....we really want to fine tune our optimization for the right audience.

If you need some creative insight on researching your real-time audience behavior within Wordtracker, be sure to see my short e-guide called Wordtracker Magic where I reveal my favorite methods for tapping into the very best "windows of opportunity" in mere seconds, instead of spending hundreds of hours of doing research. The techniques here are often eye-openers for those who are looking for original ideas to attract their ideal target audience.

2. Next build the site with easy access to ALL articles right from the front or home page.

Avoid building complicated tables and make sure each page can be easily crawled by search engine robots.

Ideally, look for topics that may be perfect to build several similarly themed pages around. Let's say, that using Wordtracker, you had found that there was a real high demand for the topic of "fender repairs and paint touch up".

Note: The point is, you find one popular topic that several high demand keyword phrases may also relate to. In the example above, if you found that "fender repairs" was popular, you might break it down as follows:

Example List:

* Buick fender repairs

* Oldsmobile fender repair

* Repairing your Toyota fender

* body work for Jeeps

* repair fender damage on your vehicle

* fender repair and matching paint

* Pontiac fender repairs

* Volkswagen fender repair

* body work for Chevrolet

* repair your Camaro's fender

Assuming that "fender repair" and "body work" were in high demand, each of these phrases could be optimized for in a series of different articles. Each article could be a do-it-yourself guide on fender repair for each specific type of vehicle. Each page is therefore going to have different and original content.

Warning: Do not just copy large bodies of text or content and try to re-use it on different pages.

Search engine love fresh, original content that is useful reading.

You will get far better results by creating all original content. Focus on creating truly valuable articles and content that are worthy and useful to the reader. Avoid the danger of duplication - do not create content which is "too similar" and may get you penalized. Your goal is to create lots of useful content that you can be proud of, which in turn will attract your ideal target audience in to your site. There is no penalty for creating quality informational content that delivers value and is also truly relevant for a researched keyword phrase.

3. Search engines love original, useful content - yet also it creates new gateways into your Web site too!

In the bulleted example list above, you could create 10 "tutorial" gateway information pages which act first (by being found to rank high for a popular search term on major search engines) and secondly, (each page is really loaded with useful tutorial content which in itself counts as quality advice) and thirdly, you can then carefully build in click-able text links that will allow your new visitor traffic the option of traveling throughout the site.

Also note that if your true objective is to gather insurance leads or auto insurance quotes, you might try using simple one liner text ads. These work quite well if you come up with simple but appealing copy. The example to the below is an ad idea which is not really a link, but gives you the general idea.

Are You Paying Too Much For Car Insurance?

Click Here to find out INSTANTLY

In Summary:

Emphasis in this one technique is simply to offer really good or useful content. The do-it -yourself car care audience will probably own a car or at least wonder if they indeed have the best insurance rate. Everyone likes the idea of being able to obtain an "instant quote." The key is always to focus on what the target audience really wants, instead of rendering dry, boring old "mission statements" or content that is written strictly from a sales perspective.

One of the Internet's best kept secrets is how to research "behaviors" instead of keywords. Do a search on Google for the e-guide Wordtracker Magic. It's free right now.

In conducting your Wordtracker research, be certain to investigate and identify as many strategies as possible. All you really need, in order to get good to "exceptional results" is just one really good high demand topic, with a number of high KEI keyword phrases related to that same topic or theme. Understand what your ideal target audience is really searching for and then give them what it is that they want, right up front.



John Alexander is Co-director of Training at http://www.SearchEngineWorkshops.com offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses http://www.onlinewebtraining.com

John has taught SEO skills to people from 87 different countries world wide. John is also Director of Search Engine Academy http://www.searchengineacademy.com with localized training centers where the Complete SEO Mastery Workshop and 6 Month Mentoring program is taught locally to business owners and individuals in communities across North America and Internationally in Asia.




Article Source:
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Article Marketing Secrets - 3 Best Secrets to Market Your Articles For Results!

As online competition increases, more and more businesses strive to use article marketing secrets that aren't as well known, but highly effective in gaining eyeballs and becoming popular over the Internet. Here's a look at some of these secrets:

1. Organic SEO - You may ask - this is no big secret. Everyone uses keyword optimized articles. The truth is that by optimizing your content and keeping it fresh, you are ensuring that these are found regularly by search engines. Organic SEO is one of the best kept article marketing secrets ever as it ensure that you attract relevant traffic to your website over the long run.

2. Link Building - Yes, the more links you are able to create the better your chances of being popular. How are links built? Use article marketing tools to do this. Simply add a short author's resource box that includes a brief description about you, the author, and a couple of URLs. One URL should be of your official or business website while the 2nd one can be of your blog or personal website or affiliate website, if you have one. Every time a reader clicks on these links, they are directed back to your websites winning you traffic.

3. Publish articles - Having written articles based on organic SEO and with resource boxes, all you need to do now is submit these articles to the best known article submission directories. By doing that you ensure that more and more readers read your articles in their search for specific information.

Article marketing secrets like these are your best source of driving the maximum benefit out of your article marketing campaign.



Want to discover more article marketing tips?

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Article Marketing SEO Tricks to Get Your Articles SEEN Within the First 10 Results on Google

If you want to get your articles within the top 10 results on Google or other search engines, listen up, because these tips are POWERFUL for SEO.

1) Put the keywords your audience is looking for within the title of your article. For example, if you sell golf carts, then you could use "How to Find the Perfect Golf Cart" or "Golf Carts - Which Ones Are the Best?"

Google loves titles and headlines. It's one of the first things their algorithms look at when they spider your website or article repositories like EzineArticles. The spiders put huge emphasis on the title of your articles, so make sure you pick the keywords for it very carefully.

2) Put the keywords you used in the title in the first couple of sentences of your article. Let's take the golf cart example again. You could write something like "Looking for the perfect golf cart? Read this article to see which golf carts you may want to look at."

Google also loves the first part of your article. Consider that this part of the listing typically shows up in the "description" part of Google's results (if you don't put a special meta-description for the article). When you match up the title and the first few sentences of an article, Google judges your article to be an aesthetic (relevant) match for it's users.

3) Make sure your article is about the title you are using. Again with the golf example (I don't like golf, nor do I play it, I don't know why I picked this...:-) ) - if you are writing about golf carts, don't make your article about the best golf swing. This will mislead your readers and Google could penalize you.

4) Always, always, always use keywords if the option is available. You may be uploading your own articles to WordPress or your own site, or you may be uploading them to some article directories that allow you to enter keywords within a submission field. MAKE SURE you include relevant keywords within these fields or the meta-keywords option. Google puts high priority on this function. Do not ignore this.

5) Most people don't know this next tip - name your pictures and files with the keywords with which you want to optimize your articles. Example: if you have a picture of a golf cart, populate it's "properties" in an HTML editing program with relevant keywords - golf, cart, best golf carts, etc. Google LOVES this.

It also has an aesthetic effect. Have you ever hovered over a picture and words appear over it? That's what this effect does. It's a bit more technical, so if you don't know how to do this, learn how or have a webmaster do it for you.

We will continue with more highly potent SEO strategies for getting your articles within the top 10 spots on Google in future articles.



Wolf Benedict

"Article Marketing Strategist and Internet Marketing Leader"

[http://www.30daymarketing.com?t=ez_seo_articles]




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Guaranteed SEO Services For Reliable Marketing Results

Have you ever considered for hiring SEO experts to get high amount of online exposure for your business? If not, then have a look at those SEO companies which offer search engine optimization services to help your website appear in top search results of all major search engines for a particular keyword search. Most of the companies claim to provide guaranteed SEO services but it is not always found out to be true. Therefore one should check the credibility of the SEO Company before opting for its SEO services. Guaranteed SEO services are basically concerned about improving the site's search engine ranking through tried & tested optimization methods. The SEO tricks & techniques are being followed to drive more prospective customers to a site. The higher is the search engine ranking of a website, the greater is its chance of being visited by more number of customers. That's why latest optimization techniques are being searched for & implemented to produce better marketing results.

The SEO companies with good market reputation are established players in SEO field. Their good knowledge on SEO helps them develop solid marketing strategy that will bring guaranteed SEO results for your site. Hiring for guaranteed SEO services from such SEO companies seems to be a better idea for those interested to increase their site's business prospective much faster. The guaranteed SEO services ensure positive marketing results. A professional SEO company keeps on updating the features of its SEO services regularly so that clients can get maximum out of it. Therefore one must check for certain important factors like the portfolio, client testimonials, its previous record & customer support service of an SEO company before starting to deal with it.

Mere having an idea on the latest SEO tricks & techniques is not enough especially for companies on a mission to offer clients the benefits of guaranteed SEO. They should keep on updating their online marketing skills to help clients continue with their brand popularity in the local as well as global market. Hiring guaranteed SEO services providers is more productive as they address the client's requirements in an effective manner. Generating guaranteed SEO results is not an easy affair & SEO companies should work on its marketing strategy & customize it to match client's requirements better.

Some of the web solution providing companies provides web design, development, search engine marketing & optimization as a part of its guaranteed SEO services on offer. They are the one stop destinations where clients can find the ultimate support. They will handle everything from designing & development to SEO in order to boost their sites performance & help the owners generate maximum revenue through it. Other viable SEO techniques like text ad & PPC are there which can be used to deliver results much faster. These techniques have a great demand in market too.

It is more important that companies eager to provide guaranteed SEO must choose highly skilled & experienced SEO professionals as staff members. In this way they can ensure the smooth running of their client's projects & make it attain higher search engine ranking results. However the standard & on-time delivery of guaranteed SEO services must be ensured prior to approaching it. If the quality of services is not satisfactory it won't produce any reliable result. Therefore right company should be chosen for & it can create positive impact.



Mr. Pankaj is a Seo Expert India, providing Seo Services India & lot more. He came from a technical background. He did MCA from a reputed institution in India. After just one year and great success in the role, Pankaj was promoted to SEO Manager (Operations).




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Outsource to Offshore SEO Companies for Cost-Effective Results

In today's cut-throat competition, it has become vital to stay ahead from your competitors. Even if it is a brick and mortar business or an online business, they need to make their presence felt on the internet. A good online presence increases the chances of higher business opportunities by widening the target market. While considering this fact, businesses are now investing on internet marketing techniques to win the race of higher search engine rankings gracefully.

Hence, it is not wrong to admit that businesses are relying on Search Engine Optimization (SEO) services to realize their business goals. A right SEO company uses an effective SEO strategy to bring a lot of difference for the website. Therefore, many businesses are outsourcing to offshore SEO companies so that they can have maximum returns from little investment.

There is always a debate among businesses whether to hire an outsourced team or set up an in-house SEO department. Of course, there is not a conclusive answer to it but there are few factors that give an upper hand to outsourcing SEO services.

Setting up an entire SEO department means investment on infrastructure, man-power and other resources. In many cases, businesses prefer to train their in-house employees so as to reduce the cost of hiring SEO experts. However, SEO is an ever-changing process that works on different elements set by major search engines. Therefore, regular training is essential to stay up-to-date about changing search engine algorithms. If a company has budget to fulfill all the above requirements, they can rely on their internal team.

But, if the company wants to focus more on their core business activities and still wants to be on top of major search engines, outsourcing to SEO companies is the best option. The major preference is for offshore SEO companies as they offer SEO at the most competitive prices. Moreover, they have a pool of resources who work on different factors to bring out the best results from a business website.

In addition to this, there will no need to arrange work-stations, space in existing office as well as train in-house employees to upgrade their knowledge of SEO techniques. Irrespective of a company size, no entrepreneur will ignore the importance of hiring experienced SEO professionals who will utilize their years of experience in planning an effective SEO strategy.

Every organization has certain factors that help them to determine the right decision for their business. Therefore, it all depends on the expectations and requirements of a business from their investment on SEO services.



We offer offshore SEO Services, SEO Services India, and outsource SEO services also.




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White Hat SEO For Lasting Results

White Hat SEO is optimizing your web pages in an ethical way so that they rank better in the search engines.

Black Hat SEO is using tricky and unethical practices to try and get higher rankings.

The search engine understandably doesn't like Black Hat techniques. You may wonder what these comprise of.

Here are some Black Hat techniques that you should avoid if you value your rankings:

Cloaking: This is a technique that displays different content to the search engine and the visitors. This way they can add many keywords to what the search engines see. This may be unreadable to humans. Then the humans are fed another page design for them.

Duplicate Content: Some sites will use duplicated content which is frankly spammed. This could be duplicate content on the same site or content that was copied from another site. If you abuse this technique than you could be banned from some search engines.

Irrelevant keywords: in the meta tags If you add keywords in the Meta tags that aren't actually on the web page, then this is considered spamming. If you want your rankings lowered then that's the way to do it.

Linking to Bad Neighborhoods: Make sure you only link to Good Neighborhoods. Don't link to sites that spam or use any type of Black Hat SEO. That will surely backfire on you.

Hidden Text: If you try to add hidden text by making the text color the same as, or close to the background, then that's Black Hat SEO and you could very easily be removed from the search engines. This also goes for very tiny text. If your visitors can't read it easily, then it better not be there!

More than one Title: Just like keyword stuffing, don't do it. You should only have one title tag per page. Be careful, sometimes you can do this accidentally. Double check to make sure there's only one title tag.

Sometimes Black Hat can deliver fast results, but they don't last long. Eventually your rankings will drop way down or you could be banned from the search engines.

You can get great, long-lasting results from White Hat SEO. So don't fool with the latter.

SEO is not spam unless you abuse it. Just use common sense. Write good content with your visitors in mind. Don't try to trick them or the search engines.

White Hat SEO evolves writing good quality content. Don't try to use spammy tricks. Deliver great content to your visitors and the search engines. Don't hide text, or stuff Meta tags with keywords that shouldn't be there. Make sure your title tag and other Meta tags reflect your page.

Just don't do anything that you feel uncomfortable about. Double check your content and Meta tags for errors. Use only White Hat SEO techniques that are lasting and honorable.

Using White Hat SEO will take you to the top of the rankings, while the Black Hat abusers will eventually fall right off the web.



Lambert Klein is an SEO expert and writer. Check out his eBook "SEO Results the Organic Way". at http://www.LambertKlein.com




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