As online competition increases, more and more businesses strive to use article marketing secrets that aren't as well known, but highly effective in gaining eyeballs and becoming popular over the Internet. Here's a look at some of these secrets:
1. Organic SEO - You may ask - this is no big secret. Everyone uses keyword optimized articles. The truth is that by optimizing your content and keeping it fresh, you are ensuring that these are found regularly by search engines. Organic SEO is one of the best kept article marketing secrets ever as it ensure that you attract relevant traffic to your website over the long run.
2. Link Building - Yes, the more links you are able to create the better your chances of being popular. How are links built? Use article marketing tools to do this. Simply add a short author's resource box that includes a brief description about you, the author, and a couple of URLs. One URL should be of your official or business website while the 2nd one can be of your blog or personal website or affiliate website, if you have one. Every time a reader clicks on these links, they are directed back to your websites winning you traffic.
3. Publish articles - Having written articles based on organic SEO and with resource boxes, all you need to do now is submit these articles to the best known article submission directories. By doing that you ensure that more and more readers read your articles in their search for specific information.
Article marketing secrets like these are your best source of driving the maximum benefit out of your article marketing campaign.
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Wednesday, April 18, 2012
Article Marketing Secrets - 3 Best Secrets to Market Your Articles For Results!
Monday, April 9, 2012
How to Cost-Effectively Market Your Pain Management Practice on the Internet
Marketing for a pain management practice can be a very competitive situation. Pain management as a medical practice can be a highly profitable venture, however, a lot of pain practices have figured this out so it can be a competitive marketing problem to acquire new patients.
Here are 5 Internet marketing tips that can help you acquire new patients to your pain practice.
1. Write a lot of articles. The main thing is that this takes an investment of time. As long as you know the material such as information on the various injections for pain control and pain medications, then you already have the knowledge base. What you then need to do is take the time to produce content for blogging and submitting the articles to directories. This should not be done once a month, but rather a few times a week in order to increase your exposure. Ezines.com is great along with other article marketing softwares.
2. Publish press releases on a regular basis. Make sure to use one of the very good press release services. Sometimes the ones that are cheaper are not very good and the distribution is poor. So stick with the well-known ones even though they may cost a little bit more such as PRWeb. Make sure to place appropriate calls to action into these press releases such as potentially offering a special for new patients if it is allowed in your state and insurance contracts.
3. Submit your practice to all of the free directories on the Internet that you can. These are not going to yield hundreds of new patients a month. But people do look at them such as YellowPages.com, Yelp, Citysearch, and others. So making sure that you submit your pain practice to any one that you can find including the local directories may help you acquire business that once again only cost you some time.
4. Request internet reviews from your patients. Over two thirds of individuals read reviews prior to making a purchase. Medical practices are no different so reviews from your patience should be sought. This will serve two purposes. One is that prospective new patients may see these reviews on internet, and also when the patient puts a bad review on internet all the good ones will over shadow it.
5. One of the most important highlights of your practice is your website. Make sure that it is attractive and functional, which means that you have optimized content for search engines and enough pages to keep viewers on your site long enough to have them pick up the phone and call. Make sure your phone number is very visible and also you should have a news section or a blog so that people see you offer education.
Utilize these Internet marketing tips and over time you will see that you do acquire patients in a cost-effective manner over the Internet.
David Greene, MD, is President of Go Crazy SEO. The SEO company specializes in Website Design, e-commerce sites, reputation mgmt, Social Media, Internet Marketing, Search Engine Marketing (SEM), and SEO consulting.
Go Crazy SEO works tirelessly to get you First Page Google Rankings. Our Arizona SEO company focuses on Medical Internet Marketing Law Firms, Retail, Investing, and much more.
Call today 877-299-6535.
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Saturday, April 7, 2012
What Are the Best Ways to Market Your Retreat, Health or Wellbeing Business
How are you benefiting from the wellness revolution? What are the best ways to market your retreat, health or wellbeing business? Find out how with practical tips and guidance to help you understand how to move forward.
Running a retreat, a retreat program or health and wellbeing event, class or workshop is rewarding. Many retreat owners, wellness practitioners and spiritual workers have the best intentions wanting to help people. In person this is easy however becoming an experienced online marketer is a whole new ball game.
Many have enough on without worrying about advertising adding to more costs and 'things to do'. If you have a business you put your heart into, surely people will find you through word of mouth and a few general listings - or some text and logo with a well-known directory. Word of mouth works great and accounts for up to 20% of your customers however you need to do more in our digital age.
People are looking for better quality of life, to improve their mind, body, spirit, increase mood, health and take time out to feel better. They want quality information and of course have to find you amongst the growing plethora of websites and online advertising.
The health, wellbeing, spirituality and retreats industry is growing at lightning speed. Statistics show in 2005, the health and wellness industry was worth $200 billion dollars in sales. Towards 2011 we are hitting the $500 billion mark and is projected to continue growing and reach $1 trillion within the next five years.
Wellbeing, wellness and spiritual development was barely talked about 10 years ago yet we're expected to reach $1 trillion in the next five years. Amazing when you think about how we've catapulted so quickly. This proves the Internet plays a major role in marketing your retreat or A to Zen of events, classes and wellbeing workshops and an overall global acceptance of our industry.
As a website owner you have only a few seconds to gain your visitors attention and even if you do manage this, you'll only be able to hold it for a few more minutes. They need to know about you and what you can offer quickly without having to 'dig' for information. The clock is ticking! Google online viewing statistics reveal:
- Average continuous attention span of a literate adult: 8 seconds
- Continuous attention span for a literate adult: 30 seconds
- Average general attention span of a literate adult: 10 - 12 minutes
It's vital to not only know exactly what your potential (and existing) clients expect from your website and where they can find it - but to do so in a way that keeps them coming back for more. You'll increase communication and cut down on emails and phone calls having all the information people need in one place.
As a business owner, you should know the common things people look for when they make an enquiry about your retreat, event, class or health and wellbeing workshop. Ensure this information is easily accessible - add it to your homepage, or within one intuitive, easy-to-find click from your homepage.
- Incorporate a search feature on your site as well as a site-map.
- To ensure people are coming-back for more, keep your content fresh plus up-to-date. You can achieve this by keeping a regular blog, online newsletters or industry-specific articles.
- Your website site should look aesthetically pleasing with a 'wow' factor.
- Include resources to bring people to you.
If you can't do this make sure you advertise with someone who does! By doing both you'll go further, faster.
Do you know the power of social media? A Facebook Share is worth $14, Facebook Like $8, Twitter Tweet $5 and a Twitter Follow $2.
I've listed 15 top questions to ask when listing or advertising online to maximise your time, money and effort:
1. Will you receive posts about your retreat program, wellbeing event, class or workshop to their Facebook and Twitter connections?
2. Can you add, change and edit your listing easily?
3. Will you receive support?
4. Does their website look attractive? Is it easy to navigate and have search fields?
5. How will your information display? Have they researched what people need to know about you? All your information should be easily accessible in one place.
6. Images and videos tell a thousand words - will they be part of your listing and make you look good?
7. Do they advertise with other places to ensure your name and theirs gets out?
8. Are pages metatagged? Large metatagged websites will increase your SEO and Google rankings.
9. Are resources such as blogs, articles and tools available to bring people to the site?
10. Do they add articles to online submission sites to increase SEO and Google rankings?
11. What is their pricing in comparison to others?
12. Are outside advertisements swaying attention of visitors?
13. Look at the success of Trip Advisor. Reviews help spread the good word about you - this is a bonus when advertising with someone.
14. Google maps help people instantly find you - another plus when advertising your retreat, event, class or wellbeing workshop.
15. Does their website have a sitemap? Is it keyword and content rich?
If you're trying to target everybody then chances are you're targeting nobody. A niche website solely within your area will avert distractions greatly increase your chances of being found and looked at.
Often people need to see your name a few times to develop trust - it's good business to advertise with a few places and with at least one or two good websites. Instead of having your 'product' on one supermarket shelf in one place you'll reach more people with your 'product' in a few. Advertising online is crucial part of business now. It's important to spend wisely and gain value for your dollar, pound, francs or rupiah.
If you've made it to the bottom of this article I am very happy to say I've captured your attention. I hope you find this article useful in deciding how to move forward and benefit from the wellness revolution in our digital age of Aquarius.
Even when times are slow remember 'and this too shall pass', nothing stays the same life is fluid. Don't panic, think positive, follow tips, set goals, make a plan, communicate and move forward. You've only success to gain.
Tameera Kemp is the founder of Light Stays Retreats and Living the worlds most advanced holistic directory for retreats, events and classes.
Tameera enjoys visiting retreats and taking regular classes to balance energy, increase awareness and gain new perspective. She has a special interest in websites and their power to connect people worldwide, blogging and social media and developing online resources to enrich personal development, wellbeing, creativity, travel and growth.
She formerly managed adult education for eight years at a top Australian university, creating one of their most successful course programs in journalism, media and communications.
She has a special interest in:
- Websites and their power to connect people worldwide.
- Blogging and social media.
- Developing online resources to enrich personal development, wellbeing, creativity, travel and growth.
- Creating a global community of likeminded others who love travel, wellbeing and want to achieve a better way of living.
Light Stays was created to empower others through state-of-the-art resources, sharing experience and knowledge to connect people and businesses worldwide.
Tameera established Light Stays Retreats and Living in 2011 creating her dream global resource to inspire and guide your journey. Visit http://www.lightstaysretreats.com
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