Why Your SEO Agency Must Build Links If an SEO Campaign Is to Be a Success

There is little doubt that an SEO agency will need to offer more than just article writing and marketing emails if they are to provide the kind of service that can be considered a success. After all, effective SEO needs more than one tactic to work. The strategy applied needs to be diverse, comprising a number of techniques to cover a variety of internet marketing routes.

The concept is similar to any that involves holding the attention of a variety of people and personalities. For truly effective SEO services, UK businesses should understand that just as a magician needs a bag of tricks to keep the audience rooted to their seats, so do online marketing experts need to utilise more than one technique. It is the best way to attract the greatest share of the consumer public to a website.

Amongst the essential techniques are article marketing, using social media, and building links with other sites. In fact, when it comes to hiring an SEO company, link building services are essential and their significance should not be underestimated.

Why Back Linking is Important

Linking websites is commonly referred to as back linking. This relates to the flow of incoming links that a website has, and is important in any SEO campaign because it is the root of search engine algorithms in calculating page rankings. It basically relates to the popularity of a site, with the most popular having the highest number of incoming links.

But there are rules to this system, with the quality of content linking to a site a telling aspect. For example, a link from an article written on the sport of fly fishing is more valuable to a website dedicated to an outdoors sport than to a website dedicated to the biology of flies and insects. Relevancy is a big part of the process, which underlines the significance of web content.

Understanding these basic rules is crucial if the SEO company that executes the marketing strategy is to accomplish what they have been hired to. Certainly, an experienced company will know the range of linking options that exist. Here is a brief breakdown of some of the more important forms.

Creative Link Building

For many SEO service providers, this is probably the most fun link strategy to undertake. Also referred to as link baiting, the content is not just informative, but just as creative writing is inventive, emotive and quite entertaining to capture the imagination of the reader, the content is designed to the captivate and encourage the reader to act.

The level of creativity means that more than just words are used, with video, photographs, cleverly manipulated imagery and a range of social media all utilised, but in such a way that can be considered different. The idea is to beat the bland and convey a message at the same time.

For most SEO companies, think tanks are organised to ensure the most effective strategy for the specific client can be formulated. After all, knowing the target audience is a crucial part of the campaign.

Blog Commenting

One of the greatest phenomena in the internet is the blog or website commenting or posting. It is the most effective way for browsers to communicate with each other, express their opinion, and disagree or agree with article writers. The online community thrives on it, and as such it harbours a huge marketing potential.

Blog posting is, therefore, a good way to attract further attention, and encourage the creating of incoming links to a website. As part of the overall link building services, this is a very important aspect.

Online Directories

The internet has tens of thousands of directories which allow submissions to be made on them, or articles that relate to the directory subject. The directory allows for a new business website with an opportunity to promote themselves in the right places. And this is the trick. The right directory is very much dependent on the business itself, and a good SEO agency will know where the best directories to link to are.

In truth, it can take years for an agency to compile and familiarise themselves with all of the options, know where the pitfalls lie and, indeed, how to use the directory to its full linking potential. When seeking SEO services UK, UK businesses should make sure their prospective agencies know this link building aspect in depth.



Kath Dawson writes for Strategy Internet Marketing, an SEO agency which offers a range of SEO services UK companies sorely need. With SEO, user testing, conversion optimisation and link building services, it is flexibility and adaptability that have lead to the success of the company.




Article Source:
http://EzineArticles.com/?expert=Kath_Dawson