Website Traffic Tips - Understanding SEO Today

Anyone who has a website has probably heard about SEO but may not know what it means and may not understand how or why SEO is so important to marketing a site. They may not know how to use SEO to drive traffic to their sites either. Understanding SEO today is very important for those who want to drive more traffic to their website, and who does not want this? SEO is an acronym for search engine optimization. Now many may think that that is what they have been going for since they put up their site, but this is your search engine ranking. Where your website fits in when the customer searches for your product or service is your ranking.

Many people want a page one ranking which means that when a search is conducted, your website shows up on the first page of the search engine. Others feel that a number one ranking is the best, and it most cases it is, but having a top five ranking is still going to drive a great deal of traffic to your site. Those who have the money can buy ad space on the search engine websites that is going to put your website up when the search is done, but it is not going to be in the search results, it is going to appear in another section instead but still on page one.

The one frustrating aspect to SEO is that while it is free, unlike purchased ads, it can take more time to get the results that are wanted. For most, it can take between three to five months and in cases where there is a lot of competition in the niche, it can take even longer.



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