Organic SEO Service Provider Factors That Affect Search Engine Ranking

Search engine ranking factors are some of the best kept secrets on the Internet. However, there are a few things you can do to improve your visibility online and get your pages indexed fast. There are hundreds of factors that influence your website rankings for a particular keyword. Although search engines use different formulas to determine the popularity of a site, they all consider the following parameters:

Domain Age

The age of a domain is hard to fake. Older websites have more weight than newer sites. If your domain is less than two years old, this can affect your ranking negatively. Aged domains have more backlinks and offer more value in the eyes of search engines. If you are planning to purchase an older domain, make sure that it has never been blacklisted by Google.

Link Popularity

The number of inbound links pointing to your site is one of the main factors based on which search engines determine your website rankings. It is important to get organic backlinks from trustworthy sources. A single link from an authority site such BBC is valued highly by Google and Yahoo. It is better to get two or three backlinks from PR6 and PR7 websites than hundreds of inbound links from PR0 and PR1 sites.

Keywords

The keywords used in meta title and body text may affect your website rankings. It is recommended to include the keywords you are targeting in your webpage's meta title. When search engines calculate your rankings, they consider the keywords used in title tags, header tags, anchor text, and meta description. They also look at the density and frequency of the keywords and keyword phrases. It is important to use keywords throughout the page where it makes sense.

Content

Writing quality content on a regular basis is a real boost for your site's rankings. Building links and promoting your website online is useless if you don't have original content on your site. Write unique articles and you will get natural traffic. If you want to get your website indexed in search engines, you need to provide unique content that attracts visitors to your pages.

In addition to the factors listed above, search engines look at the frequency of posting and bounce rate. They also consider the anchor text of incoming links. Provide your website visitors with fresh content and add new pages on a regular basis. New pieces of content that are published by well established websites out-rank old pages that have hundreds of backlinks.



An organic SEO service provider can boost your website rankings in search engines. Hiring a professional will save you time and money. Make sure the company you choose specializes in backlink building and link wheel SEO.




Article Source:
http://EzineArticles.com/?expert=Teresa_A_Douglas

Organic (Natural) Search Engine Optimization (SEO)

If you're hoping that I'll cover the magic formula to guarantee yourself the #1 top placement on search engines here, you can stop reading now. I can't. I don't know it. Neither does anybody else, by the way. And even if they did, they wouldn't within 30 days.

Here's the deal, folks. Search engines are a moving target. They HAVE to be. Not only does technology change like clockwork, but unscrupulous folks constantly try to "game" the system and rig things to get ahead. "All is fair in love and war," right? Or you can take the Machiavellian approach that "the end justifies the means." The whole point, though, of a NATURAL ranking (also called an "organic ranking") is that Websites achieve their position based on the merit of their content relevant to what people are searching for, rather than a ranking that is attained by artificially playing an angle to gain an advantage.

As a result, search engines handle their criteria (their "search engine algorithms") in three ways. First, they keep them super-double-top-secret. Second, they continually make them smarter, becoming more discriminating and countering the antics of people who try to play them. Third, when cute little tactics are employed by people to gain unfair advantage, the search engines penalize those gimmicks when the algorithms are updated. A few tricksters may still accomplish their goals periodically, but overall, search engine companies are VERY focused on the integrity of providing untainted results.

The difference between "tactics" and "strategy" is quite simple and very important in working with search engines. Tactics are short-term efforts intended to react or respond to the immediate here-and-now to achieve quick results. In the SEO world, they can be a house of cards. Strategy, on the other hand, is a long term plan the employs proven techniques and generally proactive methods to steadily move forward in achieving your goal: top placement on the major search engines.

When you are seeking a qualified SEO professional (someone who studies the search engine TRENDS and that understands the big picture), ask about their strategies. If what you hear appears to be "special ways to take advantage of loopholes" rather than a well-formulated, long-term plan, then you are likely dealing with a tactician rather than a strategist. If the tacticians plan fails, the cost is YOURS. In other words, they may be clever enough to fool the system for a month or two, but eventually when their methods catch up with them, your Website goes "bye-bye" from the search engine listings. Um... oh by the way, there's usually some clause in your SEO Contract that says "no guarantee, no refund." It's up to YOU to be the smart one and not get conned by someone who is boastfully "smarter than the average bear." They're either fooling the search engines (temporarily), or they're fooling you. Either way, they get paid.

Look for the SEO person who is willing to explain what they do. Unless you have studied the SEO process and have kept up on all of the latest trends (in other words, it's part of what you do for a living), you would be crazy to try optimizing your site yourself. You would likely fall prey to some of the "gotchas" that search engine algorithms are programmed to detect, or you would miss the mark altogether. Yet a number of SEO people seem afraid to "share the secrets of the trade" because they either 1) feel that you'll do things yourself and they won't earn your business, or 2) they're trying to protect you from doing something damaging to your own site. One reason is obviously more noble than the other.

Regardless, I think it is important that an SEO consultant educates their clients. I look at it this way: when I go to the doctor, I like to know what he (or she) is going to do to me. If he pulls out a rubber glove or a needle, it's nice to know what it's all about BEFORE anything happens... and it's certainly not something that I would endeavor to try to do on my own. In a not-so-vivid kind of way, I see Website and SEO work in a similar fashion. Just as I'm not trying to put an M.D. after my name when I expect the doctor to explain a procedure to me, your Website solution provider shouldn't try to make an expert out of you by giving you the basics of how they do business. They should offer the information in simple, explainable terms. If they don't, ask. It won't hurt, I promise.



Please visit http://www.website411book.com and http://www.webdrafter.com for more information on Websites, search engine optimization (SEO) and marketing (SEM), domain names, hosting, e-commerce, merchant accounts, and more.

Tom Elliott is the author of Website 411: Business Survival in an Internet Economy, the president of WebDrafter.com, Inc. and an international Internet trainer.

His undergraduate degree is from Purdue University, and his Masters in Information Systems is from Florida Institute of Technology.

He served 13 years as a United States Naval Officer, followed by two and half years as the Director of Internet Training for a large marketing company while simultaneously building his own business. He is a Board of Directors member of the Central North Carolina Better Business Bureau, and has been the president of a Business Networking International (BNI) chapter. He also serves on the bachelor degree advisory board for a technical college, and is a keynote speaker.




Article Source:
http://EzineArticles.com/?expert=Thomas_M_Elliott