Affordable and Effective SEO

Search Engine Optimization is the most effective way to improve web-site visibility. It drives the target market to your site, yielding maximum results with your online presence. Whatever your business reach, from local to global, optimizing your site is crucial. However, it could very well be expensive if one doesn't find low-cost options. The following SEO methods are effective, highly affordable, and usable even by newbies:

Link exchange, or cross-linking web sites, costs little to nothing. The best way, although sometimes the most challenging, is to deal with the author or owner of another website and start linking up. Be sure to maintain and reach out to what was traditionally called your "rolodex" -- business contacts who know and respect you and who'll respond to your email, direct tweet or call.

Now this may seem obvious, but if you're local and most of your business has traditionally been face-to-face, don't make the mistake of unconsciously isolating your digital contacts from those you know through other channels. Like a nation (or TV's George Costanza) a business "divided against itself cannot stand." Integrate and cross-pollinate systems towards one big, actionable tickler file of compatible contacts to exchange links with, as well as potential joint-venture candidates.

Writing or acquiring keyword-rich articles will help your e-business. You can write your own articles and post them on your website; you can also get keyword-heavy articles from directories. Do avoid using articles bloated with old, boring keywords-aim for articles rich in fresh, hot content.

A short, sweet, and appealing domain name is easy to remember. Make sure your domain name is catchy. Be creative, be inspired, and be innovative!

An organized, easy-to-navigate site is one way to make your visitors feel at ease with your site and also improves traffic flow. A user-friendly site is a must for the serious e-marketer Then help the robots as they dutifully and tirelessly work to index your site, have a sitemap built. If your site happens to be WordPress-based or incorporates a WordPress blog, a shortcut to this is one of several available free site-map plug-ins.

Low-cost SEO is not a thing of the future. It's here, now, and it can help you stay on top of search engines like Google or Yahoo. Some methods and tools are pricey, some are affordable, and some will just take a little effort.



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