Search Engine Optimization (SEO) For Writers & Authors - How to Improve Your Website's SEO (Part 1)

We all know that we need to use Search Engine Optimization to send more traffic to our Websites and help bring the best, high-paying clients to our doors. But knowing exactly what SEO tactics are right for your writer's or author's Website can be confusing - which is why I wrote this article for you.

The Source of 80 Percent of Your Traffic Comes from Here

Did you know that for most writers and authors, (and coaches and artists) - about 80 percent of the traffic that comes to your Website is coming from the 3 major search engines - Google, Yahoo! and MSN?

That's great news - because it means people can find you easily.

It's also bad news - because if you don't understand how to optimize your Website for the search engines - and yet still make it interesting and relevant for the people who are searching for you - then you're likely to be lost in the crowd amongst all the other writers, authors, artists and coaches.

Can You Do Search Engine Optimization Yourself? Can You?

One of the biggest problems many writers and authors have is that they're not sure what they should do and what they should stay away from - sometimes it's tough to know where you should even start to optimize your Website or Blog.

And some writers and authors aren't even sure if they CAN optimize their Website or Blog for the search engines, because it seems really complicated and scary.

And of course, it only gets more confusing when every so-called expert has a different idea of what steps to take when you're just getting started. Which means it doesn't take long before Search Engine Optimization can seem pretty overwhelming, partly because quite often those experts seem to contradict each other - and sometime even themselves!

Why You May Be Experiencing SEO Overload

And of course, with all the SEO information that's floating around in cyberspace, it's pretty easy to find yourself in "information overload" - which is just one more reason SEO is confusing and so many people wonder how to get started to optimize their Websites - they do less than they could - or should - be doing.

DIY (Do It Yourself) Search Engine Optimization

And that's why we've written this article for you. We've done all the research, we've checked out the experts' - and the so-called experts' - Websites, and we've taken all the best information about Search Engine Optimization, cut through the fluff and the nonsense, and distilled it into an easy-to-understand and easy-to-follow - checklist. (I'll tell you how you can get your own copy of the checklist in just a minute.)

A Definition of Search Engine Optimization

But lets start with a simple definition of search engine optimization, so we're both on the same page, and there's no confusion:

Search engine optimization (SEO) means structuring your Website or Blog both on the site itself - (online optimization) and out in the internet (called offline optimization) in a way that opens your Website to the search engines.

When done correctly, your SEO strategy can actually improve your Website's chances of being found and placed as close to the top of the list as possible when someone searches for your chosen keywords.

The good news is, you don't have to be an SEO expert to get started right away - just a few simple changes will have significant results.

A Review of the Best Search Tools and Optimization Areas

The second part of this article will review the best search tools and tells you which areas of your Website or blog you can optimize that will have the biggest impact on where your site shows up when sometimes types a question on a search engine, using your chosen keywords.

The bottom line is, there are simple steps you can take to optimize your Website or blog for the search engines, and improve your chances of getting ranked highly so more of your clients, customers and fans can find you easily.



To find out what you can do right now to optimize your Website or blog, visit the Writer's Business Academy [http://www.writersbusinessacademy.info] now, and get a free copy of our SEO Checklist for Writers and Authors.




Article Source:
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