Creating product awareness is something that you need to learn and master when selling coaching programs in the online arena. Obviously, online users will not buy from you unless they're aware that your business and your offerings are available in the World Wide Web. One of the best ways to create awareness is through SEO article submission. This is the process of writing and distributing search engine and reader-friendly articles to directories. With the help of these articles, your target audience will easily find you over the internet. That's what you need to send them to your website and educate them about your offerings.
Below are simple steps to take in order to promote your coaching programs via SEO article submission:
1. Learn the guidelines that are being followed by search engines when they're indexing articles. The first thing that you need to do is to know the things that search engines are looking for when they're assigning page rank. Although their algorithms change from time to time, some things remain constant; they prefer articles that offer real value to online users and those that are 100% unique. Using just enough keywords and applying latent semantic indexing technique greatly helps most of the time.
2. Write for your readers. Google and other search engines will surely love your articles if you strive to give online users the kind of articles that they deserve. So, spend more time and exert more effort to ensure that all of your articles are of high quality. Aside from making them really informative, make them readable and easy to understand as well.
3. Use amazing resource box. Take all the time that you need and make sure to pay close attention even to smallest details when writing your resource box. If it will help, always remind yourself that this is the gateway to your website. Use this to introduce yourself, your coaching programs, and your business to your potential clients. However, keep it very tight and relatively short. It shouldn't contain more than 5 sentences. Ensure that it contains your unique selling preposition and a compelling call to action. Also, insert your site's URL using anchor texts. These are proven to be far more effective compare to absolute URLs.
4. Write more articles. Here's the truth; the success of your article marketing campaign will depend not only on the quality of the articles that you write but on the number of your copies as well. If you want to build more inbound links for your website and if you want to easily promote easy recall, you better write as many articles as you can. It's best if you produce and distribute at least 5 per day.
5. Distribute your articles. Get your articles published on all reputable article marketing sites, blogs, and forums that are related to the coaching programs that you're offering. Use as many websites as possible to give your articles maximum exposure.
By the way, do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products?
If so, download my free guide here: How to Sell Coaching
Or do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?
If so, I suggest you check this out: article marketing traffic.
Article Source:
http://EzineArticles.com/?expert=Sean_R_Mize
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