How to Achieve Online Success With SEO Search Engine Optimization

Without good SEO search engine optimization you have little chance of a high listing on the search engines. Search engines such as Google use algorithms to determine the relevance of your web pages and their listing positions, and without an understanding of how to handle them you have little chance of success.

By far the best traffic to get is free traffic, and unless you are expert at using pay per click advertising techniques such as Google AdWords you are liable to spend a fortune trying to make up for your SEO inadequacies. 99% of those that start off full of hope with their online business fail to make any money: largely because they do not know how to promote their website. That is not the only reason, of course, and you don't always need a website, but if you need one to promote your products or services, then it is imperative that you understand the principles of SEO so as to earn as high a position in the listings as you can.

SEO search engine optimization is how you let the search engines know what each page in your website is about, and also how relevant it is to the search term used (keyword) by anyone seeking information on your niche. It is not enough to have a good looking well designed website with lots of good content on your site. It is essential that manipulate the search engine algorithms to calculate a high degree of relevance of your page to the requirements of those using Google and other search engines to find information.

Algorithms are mathematical formulas and are blind. They cannot see your great graphics and web design. They read the source code of your site, including the text. You can give greater weighting to the important words on your page through proper formatting in order to enable the algorithm to accurately establish the theme of the page.

The spiders that crawl your site should be led to where you want them to go to, and good website design, site navigation and internal linking structure is part of achieving that. It is also a component of your SEO. There is a lot more to SEO than just some H heading tags and keyword meta tags - much more. The majority of people do not understand what SEO is or how to optimize their site, even if learning how to do so could immeasurably improve their chance of online success.

However, learning SEO is more than just reading about it online. You have to see it in action, and fully understand what you are doing when optimizing your website. There are still professionals who believe that you must have 2% - 3% keyword density on your page. They have disagreed with me strongly yet I know that what they say is rubbish: contextual relevance is what search engines are seeking these days, not interminable repetitions of keywords that will achieve nothing but get your site lost in the supplementary results that nobody sees.

There have been a large number of changes in search engine optimization over the last few years, and SEO is no longer what it once was. However, what will never change is the benefit of understanding what you are doing when optimizing your website for search engines.

SEO search engine optimization is the difference between success and failure of your website and possibly even your online business. Don't just read about it: see it in action and understand it.



To understand the principles of SEO and how to apply it effectively, visit SEOcious where Pete will walk you through how he does it with his websites.




Article Source:
http://EzineArticles.com/?expert=Peter_Nisbet