There is a lot of good information out there on search engine optimization (SEO), and probably the same amount of bad information. Personally, I have a lot to learn about SEO, not only for myself, but for my clients as well.
I've procrastinated on learning more about SEO for my WordPress site because it seems like such a big boring subject that is just way too technical. Every time I read about SEO, my eyes glaze over and I fall asleep. Well not really fall asleep, but I'd like to.
So I've decided to write this series on SEO. (I firmly believe that we teach because we need to learn). I'm armed with several awesome resources recommended by some really awesome bloggers and business people.
At first glance, they don't appear to be the boring stuff that makes me want to go and clean the oven instead. So stay tuned because I am passing along to you all the simple little SEO tips I come across in my research. I'm also challenging myself to see if I can turn my blog (Volkswagen van) into a highly optimized machine (Porsche).
Note: I have nothing against Volkswagen vans--but everyone has been behind one while traveling through the mountains. Right? So then you know what I am saying.
This is what I have learned so far:
SEO is not magic where only a chosen few get to have the wands, chalices, and urns. You do not have to spend thousands of dollars to optimize your site. You CAN spend this much and you WILL benefit from it, but realistically what new business has that kind of disposable cash?
SEO is something that everyone can learn at least something about. Every little tweak will get more people reading, expand your reach, get you higher ranking in the search engines, and closer to your desired outcome, whether that's more sales, fame, a massive following. Or maybe it is something else.
What is the number one SEO "trick"?
(Drum roll as Porsche drives up)
1. Writing content that people want to read. Content that is helpful, interesting, informative, amusing, outright funny, spellbinding, controversial, and something that your target market or audience wants to read about.You have to make it the very best you can. You have to tweak it until it has all of the above features and then some. It has to be your best stuff.
What is the number two SEO "Trick"?
1. If you think you know what your target market or audience wants to read on your blog, but you haven't asked them, then you are probably missing the point. And if you don't know what they want, then you can't optimize for your target market or audience because you don't know what they are searching for.
So go out there and find out what your target market wants to read about and you will be well on the way to ranking well in the search engines.
Kathleen is a small business owner who founded The Savvy VA in early 2007. After offering a variety of services to her clients, she was introduced to WordPress and has not looked back.
Passionate about helping her clients get found on the internet, Kathleen offers several WordPress design and support packages at http://www.thesavvyva.com/wordpress-services/
While you are there, sign up for her free ebook on The Truth About Free Blogging Platforms.
Article Source:
http://EzineArticles.com/?expert=Kathleen_Sullivan
No comments:
Post a Comment