A lot of people will tell you that content is king, and that you need to have keyword optimized, relevant content on your site for good search engine optimization. However, this is just one part of how you can use keywords for SEO. One of the best kept search engine optimization secrets is that keywords and phrases belong everywhere on your site.
Your keyword optimization should begin before you ever publish your website to the internet. Your domain name or URL should have your primary keyword or phrase within it. If you operate only in one location, it can be very helpful to treat that location as another primary keyword and include it in your domain name as well. For example, a divorce attorney in Kansas City might have the domain name of divorce-now-kc.net, or something similar.
The next place to use your keywords is in your file names, including your pictures and scripts. You should also use your keywords in your metatags, although this is another current misconception among new marketers. The keywords metatag used to be given high priority in seo, and there are still many sites on the web that lead you to this belief.
This is another of the biggest kept search engine optimization secrets-keyword metatags do you more harm than good. The search engines ignore them for the most part, and your competitors can view the html source of your website and see what keywords you are targeting. Once you have completed your initial search engine optimization, you can use keywords throughout your content and marketing for optimal results.
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