Thursday, April 12, 2012

Search Engine Optimization For Web Site Traffic - Do Search Engines Punish You For SEO Tricks



There has been some speculation and concern recently within the Internet marketing community about Google's fondness, or lack of fondness, for search engine optimization tricks. Before we go any further, it should be noted that there are many search engine optimization experts that use unscrupulous methods to get search engine rank to drive website traffic their way. Google is constantly on the defense against the search engine optimization tricks that essentially spam search engines. Anyone that thinks that Google and search engines are completely ignorant to these practices for search engine optimization are fooling themselves. Search engines are constantly on the lookout for all signs of search engine optimization. Even white hat methods. But do they downgrade websites that they believe have been SEO'd? It's not entirely out of the question.

Chances are that you've thought all along that using keyword phrases in all the right places brings a greater presence in searches, leading to more website traffic and a greater chance for online success. Think again. Things have changed from the early days of search engine optimization. Tricks that were once met with prominent search engine rank, seemingly working liking a charm when it came to bringing in greater website traffic, are now viewed as "red flags" with search engines. Even clean strategically placed search engine optimization factors may set off Google warnings of spam.

Even the most fundamental locations to optimize keywords, spots we were all advised at one time to begin our search engine optimization, like the domain name, file name, Meta description tag, title tag, headline tags, opening sentence, etc. may now be viewed as spam by Google. This has frustrated many Internet marketers who specialized in search engine optimization for rank and website traffic.

Perhaps the best advice for any SEO marketer is to not be obvious with their methods. Some people swear by their own personal search engine optimization formulas where their domain names and file names are keyword-rich, every heading tag utilizes keyword phrases, or their three opening sentences contain eight uses of a particular keyword or keyword phrase, reading awkwardly in the process. You want to write good copy that reads naturally. Search engines don't like unnatural looking copy that reads poorly and is obviously influenced by the desire for search engine optimization for website traffic.

Don't be afraid of utilizing SEO as part of your method to orchestrate website traffic. Just understand that the landscape is constantly changing with search engines modifying their formulas and guidelines to fight against spammers.



Said Issilam founder of www.topwebhit.com [http://www.topwebhit.com/Search-Engine-Optimization-seo], a directory with a collection of website traffic sources. We help webmasters and infopreneurs to boost website traffic [http://www.topwebhit.com/Search-Engine-Optimization-seo].




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