Cost-Effective Marketing Doesn't Have to Be a Mystery

In the current climate, both large and small businesses are being more budget conscious than ever before, and it can be difficult to find cost effective ways to market and grow your business. For many businesses the best route is Search Engine Optimisation (or SEO), which can be particularly beneficial for small-medium businesses.

SEO has become vital for smaller organizations, as the growth in the number of people doing business and looking for services via the web, and in particular the search engines, has grown dramatically.

By having not just a web presence, but also a search engine presence, companies are able to compete with businesses with much larger budgets, as a good position in the search engines means more people are finding your products, services or message.

So how do you achieve this search engine presence?

SEO strategy is all about making your site among the most relevant for the chosen search terms, so that when a user searches for those terms your site is among the highest listings. This is done by creating content, utilising keywords and key phrases, and making your site 'popular'. This popularity comes from one way back links from other sites and the search engines consider not only at the quantity of these links, but also the quality and relevancy of the sites linking to you.

This is SEO in a nutshell and of course carrying out the work is much more complex, but with the right SEO professional on your team the results can be unbelievable and not only improve and grow your website and business, but also save you money in the long run.

Despite the growth in this area, many companies, whilst having a marketing plan outlining all their activities, overlook an SEO strategy, tending to focus on the design and interactive elements in their website. But if your marketing plan is currently without an SEO strategy, I'll leave you with this thought - SEO is one of the most effective tools in getting higher rankings in Google and in turn driving more traffic to the site and converting more leads- which is good news all round!



Prodo are a digital marketing agency specialising in Search Engine Optimisation. We know there is a lot of jargon spoken in this area of marketing, and we are always conscious to keep things in plain English, we will guide you through the entire SEO process making sure you understand how your site is progressing every step of the way.

So if you want to have a search engine presence rather than simply a web presence, give us a call on 0870 756 2828 or visit http://www.prodo.com and we will provide you with a free initial search engine optimisation (SEO) audit of your current website.




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