How do you spell that again? The lost cause of spelling error and mistakes can be costly or it can be a benefit. How do you spell THAT word?
In the secret world of SEO Success, marketers use a vast truckload of secrets to build successful traffic modules out of keyword applications and marketing scenarios to drive traffic and buyers to their websites. A coffee hound might open a Cyber Coffee Shop to sell coffee at cut rates and discounts. Or a writer might create the WRiTe PaGe as opposed to the RIGHT Page and script in feature articles that present his work to best advantage. Words have become a bionic force of allegiance in writing, and many believe the demise of our language, much the same way as punctuation and grammar have suffered from texting. And, it may be so...
However, the fundamental success of amazing online marketers cannot be overlooked. There's something to be said for good old fashioned ingenuity that usurps the value of a misspelled word for the positive value of marketing successfully. How many people misspell the word Korner - to make it Korner Kitchen on their corner of the block café? It has worked in many small towns across the country to give their business stamina and recognition. Kate's Korner Kitchen was a favorite hangout for most of my growing up years. The Korner Kitchen is a hot spot to visit online.
How do you know which word to misspell?
Google it. If the misspelled word comes to the top of the page with a variety of pages, misspelled, then the word is most likely a common misspelling that will drive traffic your way. Misspelled words are often trademarked as the name of a company. Kat's Korner has been a trademarked and licensed name in Colorado for several years. Kat's daughter Connie now runs her pet care facility, but she's kept Kat's Korner as the name of the business, because it works.
Make up a new word for Internet recognition!
Raise your hand if you ever Googled anyone before 1994. How many ezines did you produce or read prior to 1990? Did you focus your education on ebooks in the 1980's? Words have become a recognition devise since they're used as digital locating services. Way back when, a "reader" was a person who read, not a device someone used to read. Not only do meanings change, but spellings and details of the word change as we use more and more words for different things online.
How many mouses do you have in your mouse trap? Or do you use a mice trap? I have a selection of mouses for my computer. But I allow no mice to live in my house!
Branding your business becomes a strategic lesson in grammar, spelling and punctuation, but developing a recognized brand is powerful, no matter how you "WOW!" your readers. Build significant brand recognition with new, creative concepts you'll locate at http://brandyourmarket.com for a better, more visible business on the Internet.
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