You've heard about SEO and know that it's the best way to let visitors find your website. Of course, being a solid website is only the first step in your SEO plan, and if you're not quite ready to call in the pros, you might benefit from easy SEO tricks that any small business owner can do to build up his website and get more traffic and potentially profit.
Pick a Precise Keyword
Keywords are the words that search engine users type in to find something. If they wanted a new fishing pole, for example, they might type in a brand name or just the basics of what they want "red fishing pole for fly fishing" or the like. These precise keywords are much easier to work with than the more basic "fishing pole" when you immediately start your SEO efforts. Pick a precise keyword for each page of your website that is not hugely sought after and you'll have better luck.
Add the Keyword to Your Text
Now that you've selected "red fly fishing pole" or the like for your keyword, you'll need to add it to the page of your website. Work up a nice paragraph or two as a product description and use that paragraph to describe your "red fly fishing pole." Work the phrase in naturally a few times and be sure that your readers will be able to use the phrase naturally as they read - it's important to write for readers as well as the search engines.
Use Subheadings and Titles
Now that you've added the keyword to your text, you'll also need to add the keywords to your subheadings and page titles as much as possible while staying natural. You can do this by creating extra subheadings in your work on the page and by giving each page a clear title that includes the keyword your targeting. While you won't necessarily see the benefit you might by working with an SEO firm, you'll be on the right track to fully optimize your site as your business continues to grow.
Search engine optimization is the best way to gain lasting exposure for your business or website. Learn more about Washington DC SEO and Baltimore SEO to see where a Washington DC web design Washington DC web design firm can assist in your SEO efforts.
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