Without traffic a website will struggle to fulfill its purpose whether it is to inform entertain or sell products and services. Search engine optimization or SEO is important because when your site is optimized it is more likely to be found by Google, MSN and Yahoo. Also your site will be in turn visible by other search engines that get results from the biggest three. Now it is in the selection of which SEO or search engine optimization techniques that you use that makes the difference between white hat and black techniques. If you remember the western movies the one wearing the white hat was
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