White Hat Vs Black Hat Internet Marketing Practices

White hat, black hat, and gray hat are terms often used to describe the aggressiveness of internet marketers or website developers, especially regarding practices used to get search engines to give a high ranking to websites (SEO). But what do the terms mean? It depends on who you ask. There are at least three ways to understand white hat vs. black hat practices. 1 - White hat is considered entirely ethical, while black hat is considered unethical. Gray hat, then, would be something in-between: ethical to some, but perhaps not to others. 2 - A white hat marketer is not at all aggressive in

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