There's always a lot of talk about black hat SEO and white hat link building etc, but what do these terms really mean?
Well, to me, white hat represents:
Links from normal and reasonable promotion methods
while black hat SEO is trying to game the system and fool the search engines.
My personal belief, which I have proved correct time and time again, that the most effective method of SEO is great content and plenty of it, is becoming more widely held, but people still think that they can create a poor site, backlink the heck out of it and make a million. And then when they fail, they blame the 'evil' search engines.
And then they complain when their rankings hit bottom, well before they've made a penny.
There's always some doofus who believes that ANY link building at all is black hat, but this is plainly ridiculous.
No search engine, no matter how tyrannical, would expect someone to create a business online and not promote it. It's the methods of promotion you use, that Google doesn't like. Normal (and with any SEO discussion, this is opinion borne out by experience) link building includes:
Article Directory Marketing
Article Syndication
Video Marketing
Social Bookmarking
Social Media Promotion
This list is by no means exhaustive, it's just giving you a taste of the difference between normal and unethical marketing, which would consist of things like:
Blog commenting where the comments are spam
Forum profile links (many will deny this, but it makes forum owners' lives hell)
Playing on people's loneliness or compassion to convince them to fill in CPA offers
The list is endless. Pretty much anything that can disadvantage someone else will be considered 'black hat'.
While all is fair in love and war (and business) there's a very good reason to not indulge in black hat SEO and only use 'white hat' techniques.
Longevity.
You're building a business here. You wouldn't start a company in the real world and only put enough infrastructure in place for it to last 18 months. Well, you don't want to make websites that will plummet in the rankings once your links have been devalued or your site has been found out to be terrible or your method has a short shelf-life.
Please note this well. The vast majority of the time when people complain that Google has slapped their sites, it's not true. It's merely a combination of:
A poor site
The QDF (quality demands freshness) paradigm that gives new sites and pages a temporary boost. Once this ends your rankings may fall, especially if your site/page doesn't offer value.
Sometimes it's because of a new algorithm, but Google will NEVER punish quality. That would be stupid and it's against everything they stand for.
Publish quality sites, write great and helpful content and promote yourself ethically and within Google's guidelines and you'll find that your sites maintain their high rankings.
If you'd rather learn about ethical marketing practices, visit my website and learn affiliate marketing and how to build a website to further your career, because you won't get far without one.
Article Source:
http://EzineArticles.com/?expert=Alan_Altman
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