A discussion of black hat and white hat SEO is as pointless as a discussion of the difference between black and white witchcraft. In witchcraft, the minute a technique is used to control the outcome of a situation it is known as black magic. The same can be said of SEO. A technique used to manipulate the search engines is known as black hat SEO. The problem is that white hat SEO does precisely the same thing so it is not any less "dirty" than black hat in some ways An SEO tactic, technique or method is considered "White hat" if it conforms to the search engines' guidelines and does not
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