The term search engine optimization (SEO) rings a bell for many who are familiar with the tricks that change online search results to generate traffic for successful websites. From the point of view of a Web content provider, SEO is considered a Web marketing tactic used by several, often legitimate, marketing departments and agencies. The goal of SEO is to increase the volume and enhance the quality of visitor traffic. It's all about ranking! However, it can also be used for a different and sinister purpose more popularly known as black hat SEO. Malware writers are now riding on this
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