How to Make Sense of an SEO Report

When you embark on a search engine optimization campaign, it's important that you keep track of your progress. If you're an SEO expert yourself, you may not have a problem doing this, but for site owners who barely know a thing beyond navigating and updating information on their websites, hiring a professional will be best to do. However, because terms and technicalities could be difficult to understand for a layman, there is a tendency for an SEO company to twist facts when reporting results to their unsuspecting clients. If you've just hired a firm, make sure you know what an SEO report looks like and that you can make sense of it enough to know if, indeed, the campaign has been working.

So how do you make sense of an SEO report? Basically, this report is something that lets you in on how your SEO campaign has been doing. Is it bringing any positive results or are you still on the same spot where you were before you hired the company? First, you have to check on how many links you have that came from the different search engines. You also need to look into the performance of the individual pages of your site. Which ones had more traffic than the others? Which one looks like it needs improvement? Of course, you need to look into the number of visits you had on your site plus how many pages in your site are actually listed on the search engines. Statistically, these are what you need to understand and verify in an SEO report.

On the other hand, your SEO company must provide you with recommendations depending on what your statistics reveal about your site. These recommendations will mostly be geared towards improving your performance as reflected in your latest report. On top everything, increasing traffic to will be important. In other words, aside form statistical feedback, it is your SEO firm's responsibility to suggest possible means to improve your site in terms of its search rankings. For example, it may be recommended that content be enhanced to include more search-optimal keywords. An SEO professional should know all the legal tricks that should be done in order to ensure that you'll get a better looking report in the months to come.

Of course, you need to be sure that the reports are reliable and, most of all, accurate. They also have to be presented to you in a way that won't make you feel foreign to it. Although technical terms may have to be included from one part to another, the report must be generally easy to understand.



Whether you have a small business SEO campaign or a big one, only an SEO agency with a proven track record can deliver you the kind of results that you want to read in a report. So don't hesitate to hire one. After all, it's part of the investment.




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